Although social graph data is the type of information used by the fewest digital marketers to personalize the online experience, the vast majority who use this data report a high impact on ROI and engagement
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Retailers in North America are getting the hint and making store pickup programs a relatively high priority.
50% of multichannel retail customers are significantly more profitable than single-channel customers.
China beats out Brazil as the developing market with the most near-term eCommerce potential, according to a study released in June 2012 by A.T. Kearney.
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Flash sale retailers capture an additional 385% of the amount a customer spends in their first 30 days during the remainder of their first year as a customer, according to a report released in June 2012 by RJMetrics.
Favorite eTailers For Personal Care & Beauty Products [CHART]Rate this post Amazon was the preferred online destination for beauty and personal care products for a plurality of buyers, but Sephora.com was not far behind, with a respectable 18% share. Read the rest at eMarketer.
Important Attributes to eShoppers for Beauty & Personal Care Products [CHART]Rate this post Fully 96% of online buyers shopping for personal care and beauty products said the ability to find a specific product was their topmost desire from an online retailer, followed closely by free shipping (93%), finding a favored brand (92%) and then best […]
Product Categories Purchased Online [CHART]Rate this post Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning […]
Tablet Shopping Frequency [CHART]Rate this post via emarketer.com Of this growing population of tablet owners, more than half reported shopping on their tablets at least once per week and 12% shopped daily, according to data released by rich media marketing platform provider Zmags in January 2012. Read the rest at eMarketer.