Share Of Disposable Income Spent Online By Country [CHART]Rate this post via marketingcharts.com US consumers spend 23% of their disposable income online, slightly higher than the 22% average across 15 countries studied by WorldPay [download page] in an April 2012 report. Online consumers in India were found to spend the greatest share of their disposable […]
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Demographics Of German Online Buyers, Q1 2011 [CHART]Rate this post via emarketer.com In March 2012, Eurostat, the statistical agency of the EU, released 2011 demographic data on online buyers. The survey found that internet users in Germany ages 25 to 34 were the most likely to have purchased online, at 79%, followed by users ages […]
German B2C Ecommerce Sales, Q1 2011-Q1 2012 [CHART]Rate this post via emarketer.com B2C ecommerce sales in Germany reached €6.34 billion ($8.81 billion) in Q1 2012—18% more than the Q1 2011 total, according to the April 2012 report, “Interaktiver Handel in Deutschland” issued by the Bundesverband des Deutschen Versandhandels (bvh), known in English as the German […]
Most Valued e-Commerce Features [CHART]Rate this post via marketingcharts.com Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a 5-point scale (with 5 being very valuable, and 1 being not at all […]
Smart Phone Shopping Behavior [CHART]Rate this post via emarketer.com Two-thirds of US consumers with smartphones have used the devices to aid shopping, according to a report by research firm Leo J. Shapiro and Associates. The February 2012 survey also found that 38% of respondents researched products on their smartphones while shopping at a physical store. […]
Consumers Happier With Products Bought Online [CHART]Rate this post via marketingcharts.com bazaarvoice-product-sentiment-by-age-group-april2012.jpgConsumers who buy products online appear more satisfied with their purchases than in-store shoppers, a trend that surprisingly is magnified among the more mature age demographics, details BazaarVoice in a March 2012 report. Looking at online feedback from both in-store and online shoppers, the […]
Attitudes Toward Retail Product Videos [CHART]Rate this post via marketingcharts.com Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo. 51% of respondents, who qualified by having watched product videos on retail or brand manufacturer websites, said that they have […]
Social Sharing Drives 25% Of Online Shoppers To Purchase [CHART]Rate this post via marketingcharts.com 1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, details Sociable Labs in a March 2012 report. 62% of survey respondents […]
According to February 2011 research from agency MGH, awareness is high among smartphone owners. Nearly two-thirds have seen a QR code, and about half that number, or one-third overall, had used one.