Security Concerns About fCommerce [CHART]Rate this post via emarketer.com Privacy and security concerns may be one reason sales on Facebook have not yet taken off. An Associated Press (AP) and CNBC poll of US consumers conducted in May 2012 found that 54% of respondents did not feel safe buying products or services through Facebook. Only […]
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Top Three Influential B2B Channels [CHART]Rate this post via emarketer.com According to research from Oracle and Endeca, already in November 2011, nearly one-quarter of B2B ecommerce professionals around the world said the mobile web was one of the most influential touchpoints for their customers. Read the rest at eMarketer.
eTailing Personalization [CHART]Rate this post via emarketer.com Half of the US web retailers in the 2011 edition of Internet Retailer’s “Top 500 Guide” said they were using personalization on their ecommerce sites, up from 32.6% of retailers that said so in the 2010 edition. Read the rest at eMarketer.
Technographics Of Affluent Men [CHART]Rate this post via marketingcharts.com An overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male […]
B2C eCommerce In Australia, South Korea & India, 2006-2012 [CHART]Rate this post via emarketer.com Although the two growth estimates show a huge variance, both figures are considerable. The increase is due to two factors: First, eMarketer estimates that online buyers will approach 70% of all internet users in 2012, for a total of 9.5 million. […]
Reactions To Paywalls [CHART]Rate this post via emarketer.com Though just over half of US digital media professionals (52%) said they immediately leave a site after encountering a paywall, a significant portion (42%) took the time to research pricing and make a purchase decision, signifying a solid opportunity for publishers to convert casual visitors into paying […]
Importance Of mCommerce To Mobile Owners, May 2010 & Feb 2012 [TABLE]Rate this post via emarketer.com Overall, US consumers are steadily embracing the idea of making purchases on their mobile phones. The survey found that the percentage of people who thought it was at least somewhat important to be able to make a purchase on […]
58% Say Meh About Mobile Wallets [CHART]Rate this post via emarketer.com According to March 2012 panel-based research by marketing solutions agency Catapult, just one-quarter of US consumers were at least somewhat interested in using a mobile wallet for in-store purchases. In contrast, 58% were uninterested—including 41% who reported a complete lack of interest. Correspondingly, in […]
Retail eCommerce Spending, Q1 2007-Q1 2012 [CHART]Rate this post via marketingcharts.com US online retail (non-travel) spending reached $44.3 billion during Q1 2012, representing a 17% increase from $38 billion in Q1 2011, according to estimates from comScore. This marks the 10th consecutive quarter of positive year-over-year growth and 6th consecutive quarter of double-digit growth rates. […]
Browsing vs. Purchasing: Smart Phone Owners’ Shopping Behavior [CHART]Rate this post via marketingcharts.com Smartphone owners are more likely to say they enjoy shopping on an online website than in a physical store (69% vs. 64%), but it turns out that they are far more likely to window shop online rather than offline, according to Wave […]