23% of retailers had already deployed mobile point-of-sale or point-of-payment technology.
eCommerce Marketing Statistics & Trends
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While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower.
73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
33.9% of Americans have used their mobile phone to make a purchase, a 76% increase from a year ago.
Fully 92% of those polled thought that the security of a plastic corporate payment card was either acceptable or excellent.
More than seven in 10 respondents said employees were not using mobile phones as a payment mechanism for travel-related costs.
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
In March 2012, 22% of internet users worldwide said they would buy a brand their friends followed on a social channel like Twitter or Facebook.