Although only 39% of retailers enabled shoppers to buy on mobile, then ship to home, 59% planned to do so by 2017.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone.
Web-only product offerings were attractive to more than seven in 10 online retailers.
eCommerce in India is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases.
Italian eCommerce sales climbed more than 32% in 2011 and is expected to grow 25.5% in 2012.
France should experience steady growth in 2012, rising 12.3% to $33.33 billion in total B2C ecommerce sales, including travel, for the year.
Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics.
59% of TV-watching tablet owners say they have shopped using their device while watching TV at home in the past 3 months, double the proportion (29%) of TV-watching smartphone users who say the same.
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
23% of retailers had already deployed mobile point-of-sale or point-of-payment technology.