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eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
18% of US consumers – including 23% under 35 – have bought a brand because their friends like or follow the brand on a social network, per findings from an Ipsos survey.
Although social graph data is the type of information used by the fewest digital marketers to personalize the online experience, the vast majority who use this data report a high impact on ROI and engagement
Retailers in North America are getting the hint and making store pickup programs a relatively high priority.
50% of multichannel retail customers are significantly more profitable than single-channel customers.
China beats out Brazil as the developing market with the most near-term eCommerce potential, according to a study released in June 2012 by A.T. Kearney.
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Flash sale retailers capture an additional 385% of the amount a customer spends in their first 30 days during the remainder of their first year as a customer, according to a report released in June 2012 by RJMetrics.
Favorite eTailers For Personal Care & Beauty Products [CHART]Rate this post Amazon was the preferred online destination for beauty and personal care products for a plurality of buyers, but Sephora.com was not far behind, with a respectable 18% share. Read the rest at eMarketer.
Important Attributes to eShoppers for Beauty & Personal Care Products [CHART]Rate this post Fully 96% of online buyers shopping for personal care and beauty products said the ability to find a specific product was their topmost desire from an online retailer, followed closely by free shipping (93%), finding a favored brand (92%) and then best […]