Retail is the highest-spending sector in online advertising, projected to represent 22% of all online ad spending in 2012 after growing 24% during the year.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
CouponCabin takes a look at what it takes to move Facebook followers from Likes to Buys in this infographic.
30% of mCommerce users in the US would like retailers to enable them to pay for something by phone and then pick it up in-store.
Although only 39% of retailers enabled shoppers to buy on mobile, then ship to home, 59% planned to do so by 2017.
22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone.
Web-only product offerings were attractive to more than seven in 10 online retailers.
eCommerce in India is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases.
Italian eCommerce sales climbed more than 32% in 2011 and is expected to grow 25.5% in 2012.
France should experience steady growth in 2012, rising 12.3% to $33.33 billion in total B2C ecommerce sales, including travel, for the year.
Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics.