47% of American smart phone owners used a mobile shopping app in June 2012.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Large majorities approaching 90% now use their mobile devices while watching conventional television.
89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
30% of online buyers surveyed say they began researching their most recent online purchase via Amazon.
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks
Boticca.com created this infographic to illustrate the differences between using Pinterest vs. Facebook for marketing.
eMarketer predicts that Spanish eCommerce will increase from $15.64 billion in 2011 to $18.57 billion in 2012, a growth of 18.8%.
Facebook now accounts for 48 percent of all social logins as of Q2 2012.