eCommerce Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Fastest-Growing Retail eCommerce Categories, 2014 [CHART]

Chart - Fastest-Growing Retail eCommerce Categories

eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.

What US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]

Chart - What US Voters Do After Viewing An Online Political Ad

Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.