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Marketing Trends & Statistics

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Home » eCommerce Marketing Statistics & Trends

eCommerce Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Conversational Commerce Sentiment [CHART]

Chart: Shopping Through Chatbots

Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.

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January 30, 2019 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, eCommerce, Social Media Marketing Tagged With: Chatbots, Conversational Commerce, Social Commerce

Where Young Shoppers Discover Products [CHART]

Chart: Where Young Shoppers Discover Products

Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.

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January 3, 2019 By David Erickson
Filed Under: Advertising, Consumer Behavior, eCommerce, Generation V, Generations, Millennials, Online Behavior, Web Development Tagged With: Amazon Alexa, Amazon Echo, Instagram, Online Shopping

Color Psychology & Conversions [INFOGRAPHIC]

Infographic: Color Psychology & Conversions

This infographic from Design Advisor illustrates how color choice in online design can effect website conversions.

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December 22, 2018 By David Erickson
Filed Under: eCommerce, Web Development, Website Design Tagged With: Color Psychology, Consumer Psychology, Infographic

Email Marketing Statistics for 2019 [INFOGRAPHIC]

Infographic: Email Marketing Statistics

This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.

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November 18, 2018 By David Erickson Leave a Comment
Filed Under: Demographics, eCommerce, Email Marketing, Mobile Marketing, Social Media Marketing, Social Sharing, Technographics Tagged With: CTRs, Dayparting, Email Segmentation, Facebook, Gender, Gmail, Infographic, Marketing Automtaion, Men, Mobile Email, Open Rates, Personalization, Promotional Email, Smartphones, Spam, Statistics, Tablets, Triggered Emails, Twitter, Women, Yahoo

Social Channels That Have A Significant Influence On Shopping [TABLE]

Table: Social Channels That Influence Shopping

When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.

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November 15, 2018 By David Erickson Leave a Comment
Filed Under: eCommerce, Mobile Marketing, Social Media Marketing, Visual Communications Tagged With: eTailing, Facebook, Instagram, Online Shopping, Pinterest, Retail Marketing, Retailing, Shopping, Snapchat, Social Commerce, Statistics, Table, Twitter

Preferred Shopping Method Among Online Buyers [CHART]

Chart: Preferred Shopping Method Among Online Buyers

The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.

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November 14, 2018 By David Erickson Leave a Comment
Filed Under: Consumer Behavior, eCommerce, Online Behavior, Search Engine Marketing, Search Engine Optimization Tagged With: Amazon, Chart, CPG Marketing, Google, Online Shopping, Retail Marketing, Retailing, Shopping, Statistics

Grocery App Users, 2017-2022 [CHART]

Chart: Grocery App Users, 2017-2022

Grocery apps are some of the fastest-growing apps in the US. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.

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November 12, 2018 By David Erickson Leave a Comment
Filed Under: Consumer Behavior, eCommerce, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Food Marketing, Grocery Store Marketing, Mobile Apps, Smartphones, Statistics

What Grocery Shoppers Buy Online [CHART]

Chart: What Grocery Shoppers Buy Online

When asked by Field Agent which categories were easiest to shop for online/in-app, 49% cited center store groceries. Only 5% said meat was easiest to shop for digitally.

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October 30, 2018 By David Erickson Leave a Comment
Filed Under: eCommerce Tagged With: Chart, CPG Marketing, Food Marketing, Grocery Store Marketing, Statistics

B2B & B2C Customer Data Integration [TABLE]

Table: B2B & B2C Customer Data Integration

Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.

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October 17, 2018 By David Erickson Leave a Comment
Filed Under: Advertising, Analytics, B2B Marketing, Consumer Behavior, Consumer Spending, Demographics, eCommerce, Email Marketing, Mobile Behavior, Online Behavior Tagged With: B2C Marketing, Big Data, CRM, Customer Data Platforms, Customer Service, Data Management Platforms, Persona Marketing, Statistics, Table

Mobile Payment Users By Platform, 2018-2022 [TABLE]

Table: Mobile Payment Users by Platform, 2018-2022

In the ongoing effort to gain consumers’ attention, one effective media channel that’s often overlooked is the mobile wallet. eMarketer estimates that 55.0 million US mobile phone users will make a proximity mobile payment—one that’s completed on a mobile device at the point of sale—by the end of this year.

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October 15, 2018 By David Erickson Leave a Comment
Filed Under: eCommerce, Mobile Behavior, Mobile Marketing Tagged With: Apple Pay, Google Pay, mCommerce, Samsung Pay, Starbucks, Statistics, Table

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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