eCommerce
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Why Retailers Advertise On Amazon [CHART]
According to a survey of US retail marketers conducted by Nanigans and Advertiser Perceptions, the top reason cited for advertising on Amazon was strong performance and ROI.
Read MoreMarketing To Generation Z [INFOGRAPHIC]
This infographic from Campaign Monitor highlights 17 sets of statistics that illustrate how to market to Generation Z (or Gen V, as we prefer calling them).
Read MoreInterest In Voice Commerce By Demographics [CHART]
Despite all the hype around smart speakers, most consumers are more interested in shopping with retail technology that offers a visual aid, as opposed to completing purchases entirely with voice.
Read MoreOnline Shoppers Top CX Considerations [CHART]
In a January 2019 survey from digital consultancy Avionos, the largest share of US digital shoppers said that fast shipping makes for a positive retail experience—more so than an easy return policy, friendly customer service reps, or buy online, pick up in-store (BOPUS) options. Similarly, a June 2019 survey from project44 found that 52% of consumers…
Read MoreWhy Gen V Buys Online, Picks Up In-Store [CHART]
According to mailbox tech company Package Concierge, more than half (58%) of internet users ages 18 to 25 had ever used buy online, pick up in-store (BOPUS). And among that group, nearly two-thirds said they had used BOPUS within the past month.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
This infographic from raw shorts illustrates 12 video marketing statistics that demonstrate the effectiveness of the medium.
Read MoreSmartphone App User Demographics [TABLE]
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
Read MoreTop Shopping Categories [INFOGRAPHIC]
This infographic from signs.com illustrates which retail shopping categories are most popular online versus in brick and mortar stores.
Read MoreShopping Online vs In-Store [INFOGRAPHIC]
This infographic from signs.com illustrates what people buy online, in-store, and both by 15 different categories.
Read MoreOnline Shoppers’ First Destination [CHART]
Three-quarters of online shoppers say their online purchases are largely pre-planned (20% say they’re all pre-planned, 55% say many are pre-planned).
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