Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
eCommerce Marketing Statistics & Trends
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Taking email recipients’ frequency and personalization preferences into account is imperative for subscriber retention.
The retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners.
Email was the most popular digital channel used for personalization.
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
The only activity of those identified for which smartphones are the primary device is social media use.
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.