Skip to content

eCommerce

e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Resistance To Online Shopper Accounts [CHART]

Chart: Resistance To Online Shopper Accounts

Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience. One of the barriers that stops consumers from creating user accounts is that they know that emails will follow.

Read More

Online Shoppers Top CX Considerations [CHART]

Chart: Online Shoppers Top UX Considerations

In a January 2019 survey from digital consultancy Avionos, the largest share of US digital shoppers said that fast shipping makes for a positive retail experience—more so than an easy return policy, friendly customer service reps, or buy online, pick up in-store (BOPUS) options. Similarly, a June 2019 survey from project44 found that 52% of consumers…

Read More