Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.
One in four US internet users have stopped using products or services from a company in the last three months because of its political leanings or because of protests or boycotts.
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
Marketers are in the process of implementing personalization strategies at their organizations.
About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.