The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
More than half of US millennial smartphone users have deposited a check by taking a picture of it.
Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.