eCommerce Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Frequency Of Pinterest Users’ Online Purchases By Category, March 2015 [CHART]

Chart - Frequency Of Pinterest Users

In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.

Most Influential Pinterest Categories For Purchase Decisions, March 2015 [CHART]

Chart - Most Influential Pinterest Categories For Purchase Decisions

There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.

B2B Mobile Content Optimization, June 2015 [CHART]

Chart - B2B Mobile Content Optimization

Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.

Top Audience Targeting Types For Branding, May 2015 [CHART]

Chart - Top Audience Targeting Types For Branding

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

Millennials’ Top Shopping-Related Activities By Device [TABLE]

Table - Millennials

40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.