eCommerce
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Social Media Influence On Purchase Decisions [CHART]
Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels.
Read More2019 Internet Trends Report by Mary Meeker [PRESENTATION]
Mary Meeker’s latest annual Internet Trends Report has dropped and the only thing that is different this year is that it has been published by Meeker’s own company, Bond Capital, rather than her previous employer. This year’s report is, as usual, jam-packed with data and insights spanning 333 slides.
Read MoreWhy People Buy Clothes From Amazon [CHART]
Apparel shoppers in the US are more likely to be buying clothes on Amazon than any other online retailer, according to a recent study.
Read MoreVisual vs Text Information When Shopping Online [CHART]
More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search.
Read MoreBrands See Voice Commerce As Opportunity [CHART]
Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results from Feedvisor.
Read MoreEmail Personalization [INFOGRAPHIC]
This infographic from Post Funnel illustrates why personaliztion is essential to meet customer expectations and to delivering results.
Read MoreMillennials’ Response To Video Marketing [CHART]
Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
This infographic from Renderforest illustrates 47 video marketing statistics to help you think through your video marketing strategy.
Read MoreFacebook Chatbots [INFOGRAPHIC]
This infographic from Headway Capital illustrates five ways small businesses use Facebook chatbots and eight tips for creating one.
Read MoreConversational Commerce Sentiment [CHART]
Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.
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