eCommerce Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Interest In Virtual Shopping [CHART]

Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.

Most Popular Apps For 18-34 Year-Olds [CHART]

There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.

Where Online Shoppers Begin Their Product Searches [CHART]

Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.

What Jeff Bezos Owns [INFOGRAPHIC]

This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.

US P2P Mobile Payment Users, 2016-2020 [CHART]

The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.

Consumer Political Boycotts [CHART]

One in four US internet users have stopped using products or services from a company in the last three months because of its political leanings or because of protests or boycotts.

2017 Internet Trends [VIDEO & PRESENTATION]

Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.