Affluents’ Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]

Chart - Affluents

45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.

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Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Table - Where Affluent Americans Plan To Shop For The Holidays By Generation

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

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Value & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]

Chart - Value & Difficulty Of Conversion Rate Optimization Methods

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.

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Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Table - Changing Role Of Online Channels Within The Purchase Journey

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

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