![Top Amazon Search Engine Ranking Factors [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/RipenECommerce-Amazon-SEO-Ranking-Factors-Apr2016-150x150.png)
While no single factor has a very strong correlation with search rankings, Amazon’s sales rank has the highest correlation with search success on the platform.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Most Popular Mobile App Types [CHART]
![Most Popular Mobile App Types [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/Deloitte-US-Consumers-Most-Frequently-Used-Mobile-App-Types-Apr2016-150x150.png)
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
Most Effective Types Of Email Campaigns [CHART]
![Most Effective Types Of Email Campaigns [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/Salesforce-Top-Perceived-Email-Campaign-Types-Apr2016-150x150.png)
The most commonly used email campaign types aren’t always the most effective.
Mobile Commerce [INFOGRAPHIC]
![Mobile Commerce [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/mobile-commerce-infographic-150x150.jpg)
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US Coupon Use By Type & Generation [CHART]
![US Coupon Use By Type & Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Valassis-US-Adults-Use-of-Coupons-Apr2016-150x150.png)
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Multitainment Behavior By Generation [CHART]
![Multitainment Behavior By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Deloitte-TV-Multitasking-Behavior-by-Generation-Mar2016-150x150.png)
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
American Sharing Economy Penetration, 2014-2020 [TABLE]
![American Sharing Economy Penetration, 2014-2020 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/209947-150x150.gif)
This year, 27.0 million US adults will use the sharing economy at least once.
Mobile Experience Expectations [CHART]
![Mobile Experience Expectations [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/210199-150x150.gif)
Generally, internet users want a convenient and secure mobile experience.
Female Brand-Related Activity By Generation [TABLE]
![Female Brand-Related Activity By Generation [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/209998-150x150.gif)
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Video Marketing Statistics [INFOGRAPHIC]
![Video Marketing Statistics [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/Hyperfine-vVideomarketing-150x150.jpg)
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
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