Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Internet users worldwide believe that smart home devices will have an effect on their lives.