Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Table - Changing Role Of Online Channels Within The Purchase Journey

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

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B2B eCommerce Website Features, November 2014 [CHART]

Chart - B2B eCommerce Website Features

66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.

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Data Marketing & Ad Spending By Channel, November 2014 [CHART]

Chart - Data Marketing & Ad Spending By Channel

Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.

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Why Consumers Go Online, November 2014 [TABLE]

Table - Why Consumers Go Online

There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.

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Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

Chart - Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

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