This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
This year, 27.0 million US adults will use the sharing economy at least once.
Generally, internet users want a convenient and secure mobile experience.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.