30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months.
Americans spent 22.6 billion minutes on Amazon during December 2017, more than the combined total spent on the rest of the top 10 e-commerce retailers (16.6 billion).
Nearly seven in 10 respondents who owned cryptocurrency said they plan to increase their investment in the next 12 months.
This infographic from Marketizator illustrates twelve essential eCommerce KPIs to track.
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.
This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.