eCommerce Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Millennials’ Top Shopping-Related Activities By Device [TABLE]

Table - Millennials

40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.

Why Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]

Chart - Why Marketers Use Real-Time Marketing Tactics

Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.

Fastest-Growing Retail eCommerce Categories, 2014 [CHART]

Chart - Fastest-Growing Retail eCommerce Categories

eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.