The only activity of those identified for which smartphones are the primary device is social media use.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
eMarketer forecasts that US retail sales in the months of November and December 2015 will increase 5.7% year over year, reaching $885.70 billion.
MasterCard research reminds that last year, August 29 was the heaviest shopping day of the Back To School season.