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You are here: Home / Archives for eCommerce

eCommerce Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Email Engagement With New Shoppers [INFOGRAPHIC]

Email Engagement With New Shoppers [INFOGRAPHIC]

This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.

April 8, 2018 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Email Marketing Tagged With: Benchmarks, Email Benchmarks, Email Design, Email Frequency, Email Personalization, Email Subject Lines, eMarketing, Infographic, Mobile Email, Personalization, Retail Marketing, Retail Marketing Benchmarks, Retail Personalization, Statistics

Word-Of-Mouth Drives Consumer Sales [CHART]

Word-Of-Mouth Drives Consumer Sales [CHART]

Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.

February 16, 2018 By David Erickson
Filed Under: Consumer Behavior, eCommerce Tagged With: Beauty Marketing, Beverage Marketing, Chart, Consumer Electronics Marketing, Consumer Spending, Food Marketing, Grocery Store Marketing, Pharmaceuticals Marketing, Retail Marketing, Statistics, Technology Marketing, Word Of Mouth

Most Important Customer Service Options For Online Shopping [CHART]

Most Important Customer Service Options For Online Shopping [CHART]

Online shoppers are increasingly taking advantage of live chat options when shopping online, reports UPS in the 5th installment of its 2017 Pulse of the Online Shopper research series. Some 42% see live chat as an important customer service option when shopping online, according to the study.

February 13, 2018 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Email Marketing, Online Behavior, Social Media Marketing, Video Marketing, Web Development Tagged With: Call Centers, Chart, Consumer Attitudes, Customer Service, FAQx, Live Chat, Online Shopping, Screen Sharing, Statistics

Mobile Share Of eCommerce Spending By Category [CHART]

Mobile Share Of eCommerce Spending By Category [CHART]

Mobile commerce has grown to represent 23% of all digital commerce dollars in the US in Q3 2017. That’s up from 20% share in the year-earlier period, as mobile commerce growth (+40% year-over-year) continues to far outpace desktop e-commerce spending increases (+17%).

February 12, 2018 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Marketing, Online Behavior Tagged With: Chart, Consumer Spending, mCommerce, Mobile Behavior, Mobile Commerce, Statistics

Reasons For Cart Abandonment [CHART]

Reasons For Cart Abandonment [CHART]

Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items.

February 6, 2018 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Online Behavior Tagged With: Cart Abandonment, Chart, Consumer Attitudes, Retail Marketing, Security, Statistics

US Digital Ad Revenue Share By Companies Not Named Google Or Facebook [TABLE]

US Digital Ad Revenue Share By Companies Not Named Google Or Facebook [TABLE]

Google and Facebook accounted for about 63% of US digital ad revenues in
2017. With the duopoly taking in almost two-thirds of US digital ad revenues, that leaves around a third of the market for every other firm to compete for.

January 26, 2018 By David Erickson
Filed Under: Advertising, eCommerce, Search Engine Marketing, Social Media Marketing Tagged With: Advertising Revenue, Amazon, IAC, Market Share, Microsoft, Mobile Advertising, Oath, Search Engine Advertising, Snapchat, Social Media Advertising, Statistics, Table, Twitter, Yahoo, Yelp

B2C Marketers’ Ad-Spending Plans [CHART]

B2C Marketers’ Ad-Spending Plans [CHART]

Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.

January 5, 2018 By David Erickson
Filed Under: Advertising, Consumer Behavior, eCommerce, Marketing Budgets, Mobile Marketing, Photo Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Ad Spending, Amazon, B2C Marketing, Bing, Chart, Facebook, Google, Instagram, Pinterest, Search Engine Advertising, Short-Form Video, Snapchat, Social Media Advertising, Social Shopping, Statistics, Twitter, Video Advertising, Visual Communications

Millennials’ Likelihood To Participate In Chatbot Commerce [CHART]

Millennials’ Likelihood To Participate In Chatbot Commerce [CHART]

Two-thirds of Millennials said they’d be likely to buy an item directly from a chatbot, vs. only 14% who said they would not be interested in doing so.

December 28, 2017 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Generations, Millennials, Mobile Marketing, Online Behavior Tagged With: Brand Marketing, Chart, Chatbot Commerce, Chatbots, Consumer Attitudes, mCommerce, Statistics

Data Generated Per Minute By Platform [INFOGRAPHIC]

Data Generated Per Minute By Platform [INFOGRAPHIC]

This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute. 

December 23, 2017 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, eCommerce, Email Marketing, Mobile Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Amazon, Animated Giphs, Attention Span, Big Data, Blogging, BuzzFeed, Cable Television, Giphy, Google, Infographic, Information Overload, Instagram, Keyword Research, LinkedIn, mCommerce, Media Consumption, Memes, Mobile Behavior, Mobile Messaging, Mobile Payments, Mobile Video, Music Streaming, Netflix, Search Engine Optimization, Short-Form Video, Skype, Snapchat, Spam, Spam Emails, Spotify, Statistics, Streaming Video, Television, Text Messaging, Transportation, Tumblr, Twitter, Uber, Venmo, Video Messaging, Visual Communications, VOIP, Weather Channel, Wikipedia, YouTube

Amazon Echo Deal Queries [CHART]

Amazon Echo Deal Queries [CHART]

Smart Speakers are already having an impact on commerce. Almost one-third of owners say they’re spending more on Amazon and Google since getting their Smart Speaker.

December 19, 2017 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Online Behavior, Search Engine Marketing Tagged With: Amazon, Amazon Alexa, Amazon Echo, Chart, Keyword Research, Search Engine Optimization, Statistics, Vocal Commerce, Voice Activation, Voice Search

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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