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Marketing Trends & Statistics

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eCommerce Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Where Young Shoppers Discover Products [CHART]

Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.

Social Channels That Have A Significant Influence On Shopping [TABLE]

When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.

Preferred Shopping Method Among Online Buyers [CHART]

The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.

Grocery App Users, 2017-2022 [CHART]

Grocery apps are some of the fastest-growing apps in the US. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.

What Grocery Shoppers Buy Online [CHART]

When asked by Field Agent which categories were easiest to shop for online/in-app, 49% cited center store groceries. Only 5% said meat was easiest to shop for digitally.

B2B & B2C Customer Data Integration [TABLE]

Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.

Mobile Payment Users By Platform, 2018-2022 [TABLE]

In the ongoing effort to gain consumers’ attention, one effective media channel that’s often overlooked is the mobile wallet. eMarketer estimates that 55.0 million US mobile phone users will make a proximity mobile payment—one that’s completed on a mobile device at the point of sale—by the end of this year.

Retail Site Search Frustrations [CHART]

Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’