How online shoppers use dfferent forms of search during the purchase process.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
86% of US B2B companies offered an online website as a purchasing channel to B2B buyers.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Amazon Skills are Echo capabilities that are offered by Amazon itself or by third-party developers. These are the top 10 Skills customers use.