![Voice Commerce Users By Age & Platform [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/voice-commerce-by-age-platform-150x150.jpg)
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
eCommerce Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection eCommerce marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
US Proximity Payment Users By Platform [CHART]
![US Proximity Payment Users By Platform [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/US-Proximity-Payment-Users-By-Platform-150x150.jpg)
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months.
Time Spent With eTailers [CHART]
![Time Spent With eTailers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Time-Spent-With-etailers-150x150.png)
Americans spent 22.6 billion minutes on Amazon during December 2017, more than the combined total spent on the rest of the top 10 e-commerce retailers (16.6 billion).
Cryptocurrency Awareness [CHART]
![Cryptocurrency Awareness [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/cryptocurrency-awareness-150x150.png)
Nearly seven in 10 respondents who owned cryptocurrency said they plan to increase their investment in the next 12 months.
eCommerce KPIs [INFOGRAPHIC]
![eCommerce KPIs [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/ecommerce-kpis-150x150.jpg)
This infographic from Marketizator illustrates twelve essential eCommerce KPIs to track.
Smartphone Activities Americans Over 50 [CHART]
![Smartphone Activities Americans Over 50 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/Smartphone-Activities-Among-50-Plus-150x150.png)
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.
Revenue Streams For News Publishers [CHART & PODCAST]
![Revenue Streams For News Publishers [CHART & PODCAST]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/revenue-streams-of-publishers-150x150.png)
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
Why People Shop At Amazon [CHART]
![Why People Shop At Amazon [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/Why-People-Shop-on-Amazon-150x150.png)
People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.
Email Engagement With New Shoppers [INFOGRAPHIC]
![Email Engagement With New Shoppers [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/email-engagement-with-new-shoppers-150x150.jpg)
This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
Word-Of-Mouth Drives Consumer Sales [CHART]
![Word-Of-Mouth Drives Consumer Sales [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/word-of-mouth-drives-consumer-sales-150x150.png)
Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.
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