Demographics
Mobile Shopping Habits By Gender [CHART]
Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform.
Read MoreOnline Photo & Video Creators & Curators, September 2012 [TABLE]
46% of adult American internet users post original photos or videos online that they have created, and 41% repost photos or videos on sites designed for sharing images.
Read MoreMost Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreTelevision Advertising Spending & Growth Rate By Segment, 2011 & Q1-Q2 2012 [CHART]
While Spanish-language network and cable TV accounted for only 5.9% of total expenditures in 2011, this overall segment grew far more rapidly than TV media overall (8.3% vs. 2.4%).
Read MoreAmerican Magazine Reader Demographics By Social Network, April 2012 [TABLE]
The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.
Read MoreAmerican Social Network Users By Generation, June 2012 [CHART]
26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44.
Read MoreMost Popular Mobile App Categories Used By College Students [CHART]
College students are one of the most likely demographics in the US to own a smart phone.
Read MoreTumblr Users By Generation, July 2012 [CHART]
Chart of Tumblr users by age.
Read MorePinterest Users By Generation, July 2012 [CHART]
Pinterest seems to have a diffused popularity among the age ranges while Tumblr has a definitive hold on the 18-24 range.
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