Chinese Smart Phone User Demographics [CHART]Rate this post via emarketer.com According to a March 2012 report from the International Data Corporation (IDC), smartphone shipments in China will surpass those in the US during 2012. IDC’s “Worldwide Quarterly Mobile Phone Tracker” data forecasts China to have a 20.7% share of worldwide smartphone shipments in 2012, compared […]
Popular Facebook Advertising Targeting Criteria [CHART]Rate this post via marketingcharts.com The most popular targeting criteria among Facebook advertisers are age and country, used always or often by 55% and 53%, respectively, according to [download page] an April 2012 report from Social Fresh. And while a significant proportion target interests, both precise (50%) and broad (42%), […]
Affluent Ethnicity [CHART]Rate this post via adage.com Census data reveal that 68% of American adults are non-Hispanic whites. Hispanics (14%) are the largest ethnic minority group, followed by African-Americans (12%) and Asians (5%). Among Affluents (those with a household income of at least $100,000), 77% are non-Hispanic whites, and the three major ethnic minorities are […]
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.