Demographics
In-Store Retail Tech's Effect On Holiday Shopping Experiences By Generation, December 2012 [CHART]
Nearly two-thirds of 18- to 34-year-olds reported using their mobile phone for shopping this holiday season, and almost half said this made their phone a faster resource for accessing information than asking a store associate.
Read MoreOnline Shopping Behavior Of The Wealthy, December 2012 [TABLE]
Virtually all (98%) affluent consumers use the internet to shop and make purchases.
Read MoreThe Ages Of Social Media [INFOGGRAPHIC]
This infographic by Compete illustrates the age breakdown of the top social media sites.
Read MoreMobile, Online Casual & Social Gamers, 2010-2014 [CHART]
US audiences for mobile games are growing rapidly, while audiences for social and online casual gaming are expected to grow more modestly.
Read MoreAmericans By Ethnicity & Race, 2012 vs 2060 [CHART]
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, with 40.1% under the age of 21 last year.
Read MoreDevice Dependence By Age, December 2012 [CHART]
78% of 18-29-year-old social media users are very or extremely dependent on their mobile phones.
Read MoreMillennials & Branded Entertainment, December 2012 [CHART]
4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).
Read MoreIn-Store vs eShopping Preferences By Demographics, December 2012 [CHART]
59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).
Read MoreActions Prompted By Social Ads By Race, December 2012 [CHART]
While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.
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