Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau.
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
YouTube is the most popular channel among all generations for product review videos.
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
The percentage of American adults who read books has remained relatively unchanged in the past few years.
The events in American history named by Republicans and Democrats overlap substantially, and differences between the two parties are primarily a matter of degree.
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
More than 3 in 4 American adults engage in social media in some way.