Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Consumer inclination to pay extra for sustainable products is on the rise. –
A new report from Pew Research details the demise of the American middle class.
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
The median household income in the US was $53,657 last year, not statistically significant different in real terms from the 2013 estimate.
African-Americans are increasingly affluent, educated and diverse.
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Facebook remains the most popular social platform, used by 72% of connected adults.