Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
US mothers are checking Facebook more times each day than they did in prior years.
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
This year, 27.0 million US adults will use the sharing economy at least once.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
More than half of US likely voters who use digital video to learn about political candidates are Millennials.