![Podcast Listeners, 2018 [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/podcast-listenters-2018-150x150.png)
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
Understanding Your Audience [INFOGRAPHIC]
![Understanding Your Audience [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Understanding-Your-Audience-150x150.png)
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
Offline Americans By Demographic [CHART]
![Offline Americans By Demographic [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/Offline-Americans-150x150.png)
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.
Video Game Console Ownership By Age [CHART]
![Video Game Console Ownership By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Video-Game-Console-Ownership-By-Age-150x150.png)
Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.
Video Game Industry [INFOGRAPHIC]
![Video Game Industry [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/video-game-industry-150x150.png)
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Human Labor In 2030 [INFOGRAPHIC]
![Human Labor In 2030 [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/Labor-2030-150x150.gif)
Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. The collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.
Time Spent With Social Media By Generation & Device [CHART]
![Time Spent With Social Media By Generation & Device [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/time-spent-with-social-media-by-generation-device-150x150.gif)
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
Emoji Users By Gender [CHART]
![Emoji Users By Gender [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/men-women-emoji-use-150x150.png)
An analysis of 6 billion emojis used over the past two years shows women continue to use more emojis than men, negative emoji use spikes over night, and Virgin Atlantic sees more positive emojis in its mentions than American Airlines.
Moms’ Most-Watched Movie Genres On TV [CHART]
![Moms’ Most-Watched Movie Genres On TV [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/01/Moms-Most-Watched-Movie-Genres-on-TV-150x150.png)
Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.
Americans’ Trust In Mass Media, 2001-2017 [CHART]
![Americans’ Trust In Mass Media, 2001-2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/11/Trust-In-Mass-Media-2001-2017-150x150.png)
Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly.
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