College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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College Students’ Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]

Chart - College Students

The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.

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College Students’ Daily Use Of Social Networks By Site, July 2014 [CHART]

Chart - College Students

70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.

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Phablet User Persona [CHART]

Chart - Phablet User Persona

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.

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How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

Chart - How Moms Will Use Mobile For Back-To-School Shopping

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

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Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

Table - Influence Of Word Of Mouth & Reviews On Female Empty-Nesters

Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.

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Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

Table -Demographics Of Online Purchasers By Product Category

Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.

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Social Media Channels Used By Millionaire Investors, July 2014 [CHART]

Chart - Social Media Channels Used By Millionaire Investors

Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.

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