Marketing Trends & Statistics
Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.
Females likely accounted for a lot of Promoted Pin interaction.
33% said they used mobile sites and apps with about the same frequency.
This infographic from Column Five looks at SlideShare as a content marketing vehicle.
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
American adults are feeling better about their personal financial situations this year.
Younger women are far more likely than older Millennials to be loyal to only a few fashion brands.
During the 2009-2013 period, 18-34-year-olds comprised 23.4% of the US population, down from 29.6% in 1980.
Marketers were most likely to do this by looking at performance data of past content and campaigns.