We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.
In an April 2018 survey by ThinkNow Research, 40% of US mobile app users said apps were Very Important in their daily life. Millennials were slightly more likely to feel this way, though not by much.
Three-quarters of the US population went to a movie at the cinema at least once last year and roughly 1 in 8 (12%) could be deemed frequent moviegoers in claiming to attend at least once a month.
Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.