With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
More than nine in 10 mothers with children under 18 in the household are internet users.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Facebook is the place to reach millennials of all political persuasions.