Demographics

e-Strategy Trends’ continually-updated collection of demographics research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Wearable Users By Age [CHART]

Chart: Wearable Users By Age

Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

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