TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
Between 2011 and 2016, Q4 traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
When asked what activities they would conduct for the majority of time they were in a self-driving car, unsurprisingly, 39% of baby boomers said they would not ride in a self-driving car at all.
Teens and younger millennials are still more likely to trust self-driving cars, while very few baby boomers do.
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.