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Podcast Listeners’ Attitudes Toward Ads [CHART]

More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.

Brand Loyalty By Generation [CHART]

Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.

Seniors Using Smart Speakers [CHART]

Unsurprisingly, seniors are the least likely adults to use any voice technology.

Smart Speaker Owner Demographics [CHART]

About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.

How Single 30-45 Women See Themselves [CHART]

Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985.

Online News Gateways By Age [CHART]

Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.

Social Media Persuasion By Demographic [CHART]

We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.

B2B & B2C Customer Data Integration [TABLE]

Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.

Instagram Statistics [INFOGRAPHIC]

This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.