![Smart Audio [VIDEO]](http://trends.e-strategyblog.com/wp-content/uploads/2018/07/smart-audio-video-150x150.jpg)
This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.
Demographics Of Moviegoers [CHART]
![Demographics Of Moviegoers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/07/Moviegoer-Demographics-150x150.png)
Three-quarters of the US population went to a movie at the cinema at least once last year and roughly 1 in 8 (12%) could be deemed frequent moviegoers in claiming to attend at least once a month.
Demographics Of Social Media Distrust [CHART]
![Demographics Of Social Media Distrust [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/07/demographics-social-media-distrust-150x150.png)
Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.
Podcast Listeners, 2018 [INFOGRAPHIC]
![Podcast Listeners, 2018 [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/podcast-listenters-2018-150x150.png)
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
Understanding Your Audience [INFOGRAPHIC]
![Understanding Your Audience [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Understanding-Your-Audience-150x150.png)
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
Offline Americans By Demographic [CHART]
![Offline Americans By Demographic [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/Offline-Americans-150x150.png)
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.
Video Game Console Ownership By Age [CHART]
![Video Game Console Ownership By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Video-Game-Console-Ownership-By-Age-150x150.png)
Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.
Video Game Industry [INFOGRAPHIC]
![Video Game Industry [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/video-game-industry-150x150.png)
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Human Labor In 2030 [INFOGRAPHIC]
![Human Labor In 2030 [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/Labor-2030-150x150.gif)
Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. The collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.
Time Spent With Social Media By Generation & Device [CHART]
![Time Spent With Social Media By Generation & Device [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/time-spent-with-social-media-by-generation-device-150x150.gif)
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
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