e-Strategy Trends’ continually-updated collection of demographics research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.Read More
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.Read More
Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985.Read More
Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.Read More
We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.Read More