Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Facebook is the place to reach millennials of all political persuasions.
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
Some 36% of US adults own a smartphone, computer and tablet.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.