This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.
Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. The collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
An analysis of 6 billion emojis used over the past two years shows women continue to use more emojis than men, negative emoji use spikes over night, and Virgin Atlantic sees more positive emojis in its mentions than American Airlines.
Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.
Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly.