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Home » Demographics

Podcast Listeners’ Attitudes Toward Ads [CHART]

Chart: Podcast Listeners' Attitudes Toward Ads

More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.

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February 11, 2019 By David Erickson
Filed Under: Advertising, Audio Advertising, Audio Marketing, Consumer Attitudes, Consumer Behavior, Demographics, Generation X, Generations, Media Consumption, Podcasting Tagged With: Gender, Men, Podcast Advertising, Women

Brand Loyalty By Generation [CHART]

Chart: Brand Loyalty By Generation

Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.

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January 31, 2019 By David Erickson
Filed Under: Baby Boomers, Consumer Attitudes, Consumer Behavior, Demographics, Generation V, Generation X, Generations, Millennials Tagged With: Brand Loyalty, Brand Marketing, Gen Z, Generation Z

Seniors Using Smart Speakers [CHART]

Chart: Seniors' Use Of Smart Speakers

Unsurprisingly, seniors are the least likely adults to use any voice technology.

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January 21, 2019 By David Erickson
Filed Under: Audio Marketing, Baby Boomers, Consumer Behavior, Demographics, Generations, Silent Generation, Smart Speakers Tagged With: Seniors, Statistics

Smart Speaker Owner Demographics [CHART]

Chart: Smart Speaker Owner Demographics

About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.

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January 18, 2019 By David Erickson
Filed Under: Audio Marketing, Baby Boomers, Demographics, Generation X, Generations, Millennials, Silent Generation, Smart Speakers, Voice Activation Tagged With: Gender, Men, Statistics, Women

Email Marketing Statistics for 2019 [INFOGRAPHIC]

Infographic: Email Marketing Statistics

This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.

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November 18, 2018 By David Erickson Leave a Comment
Filed Under: Demographics, eCommerce, Email Marketing, Mobile Marketing, Social Media Marketing, Social Sharing, Technographics Tagged With: CTRs, Dayparting, Email Segmentation, Facebook, Gender, Gmail, Infographic, Marketing Automtaion, Men, Mobile Email, Open Rates, Personalization, Promotional Email, Smartphones, Spam, Statistics, Tablets, Triggered Emails, Twitter, Women, Yahoo

How Single 30-45 Women See Themselves [CHART]

Chart: Single Women Ages 30 45 Self-Attributes

Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985.

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November 6, 2018 By David Erickson Leave a Comment
Filed Under: Consumer Attitudes, Consumer Behavior, Demographics, Generation X, Generations, Millennials Tagged With: Chart, Gender, Single Women, Statistics, Women

Online News Gateways By Age [CHART]

Chart: Online News Gateways by Age Group

Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.

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October 22, 2018 By David Erickson Leave a Comment
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Email Marketing, Generation X, Generations, Media Consumption, Millennials, Multichannel Marketing, Online Behavior, Public Relations, Search Engine Marketing, Social Media Marketing, Technographics, Web Development, Website Marketing Tagged With: Chart, Facebook, Feedly, Google, Google News, Journalism, Media Marketing, News Aggregators, News Feeds, Statistics

Social Media Persuasion By Demographic [CHART]

Chart: Social Media Persuasion By Demographic

We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.

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October 19, 2018 By David Erickson 1 Comment
Filed Under: Baby Boomers, Consumer Attitudes, Demographics, Generation X, Generations, Millennials, Social Media Marketing Tagged With: Chart, Gender, Men, Persuasion, Politics, Statistics, Women

B2B & B2C Customer Data Integration [TABLE]

Table: B2B & B2C Customer Data Integration

Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.

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October 17, 2018 By David Erickson Leave a Comment
Filed Under: Advertising, Analytics, B2B Marketing, Consumer Behavior, Consumer Spending, Demographics, eCommerce, Email Marketing, Mobile Behavior, Online Behavior Tagged With: B2C Marketing, Big Data, CRM, Customer Data Platforms, Customer Service, Data Management Platforms, Persona Marketing, Statistics, Table

Instagram Statistics [INFOGRAPHIC]

Infographic: Instagram Statistics

This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics. 

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October 14, 2018 By David Erickson Leave a Comment
Filed Under: Demographics, Internal Communications, Social Media Marketing, Visual Communications Tagged With: Brazil, Dayparting, Education Level, Enagement, Facebook, Gender, Germany, Hashtags, Household Income, India, Indonesia, Influencer Marketing, Infographic, Instagram, Instagram Influencers, Italy, Japan, LinkedIn, Men, Mexico, Reddit, Russia, Snapchat, Statistics, Turkey, Twitter, United Kingdom, United States, Women, YouTube

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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