Demographics - Statistics & Trends

Social Media Persuasion By Demographic [CHART]

We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.

B2B & B2C Customer Data Integration [TABLE]

Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.

Instagram Statistics [INFOGRAPHIC]

This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.

Importance Of Mobile Apps By Generation [CHART]

In an April 2018 survey by ThinkNow Research, 40% of US mobile app users said apps were Very Important in their daily life. Millennials were slightly more likely to feel this way, though not by much.

Smart Audio [VIDEO]

This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.

Demographics Of Moviegoers [CHART]

Three-quarters of the US population went to a movie at the cinema at least once last year and roughly 1 in 8 (12%) could be deemed frequent moviegoers in claiming to attend at least once a month.

Demographics Of Social Media Distrust [CHART]

Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.