Demographics - Statistics & Trends

Best Way To Reach Baby Boomers [CHART]

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.

Teens’ Trust In Ads By Gender [CHART]

Teens in the US are split when it comes to trusting the advertisements they see, read or hear.

Why People Won’t Buy VR Headsets [TABLE]

Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.

Traditional TV Viewing, 2011-2016 [CHART]

Between 2011 and 2016, Q4 traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.

Technographics Of American Mothers [CHART]

Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.

Autonomous Driving Activities [CHART]

When asked what activities they would conduct for the majority of time they were in a self-driving car, unsurprisingly, 39% of baby boomers said they would not ride in a self-driving car at all.

Trust In Autonomous Vehicles [CHART]

Teens and younger millennials are still more likely to trust self-driving cars, while very few baby boomers do.

Snapchat Users By Age [CHART]

Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.

Teens’ News Media Sources [CHART]

More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.

Online Reviews & Ratings [INFOGRAPHIC]

This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.

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