American College Student Demographics, 2013 [CHART]

Chart - American College Student Demographics, 2013

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.

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Frequency US Students’ Technology Use For Schoolwork By Device, February 2014 [TABLE]

Table - Frequency US Students

60% of child and teen internet users turned to a tablet for schoolwork.

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Influential Ad Channels Over Parents’ In-Store CPG Decisions, September 2014 [CHART]

Chart - Influential Ad Channels Over Parents

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

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Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

Chart - Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

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Health-Related Content Mobile Moms Track, July 2014 [TABLE]

Table - Health-Related Content Mobile Moms Track

Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.

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Demographics Of Virtual Personal Assistant Users, June 2014 [CHART]

Chart - Demographics Of Virtual Personal Assistant Users

56% of US adult smart phone users have used a virtual personal assistant.

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