Demographics
e-Strategy Trends’ continually-updated collection of demographics research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Brands With Best Impression Among Women [CHART]
A positive impression in the eyes of women is important to brands, especially when nearly half (48%) of single women between the ages of 30-45 say they feel ignored by advertising.
Read MoreLate Night Parental Behavior [TABLE]
The No.1 post-bedtime activity for both mothers and fathers is watching TV or movies, according to a survey by Brigham Young University and Deseret News.
Read MoreVideo Game Platforms by Demographics [TABLE]
Gaming has gone mainstream, with 86% of internet users worldwide noting that they have gamed on at least one device within the past month.
Read MoreGeneration X [INFOGRAPHIC]
This Generation X infographic reflects many of the attitudes of the generation sandwiched between the Baby Boomers & Millennials.
Read MoreWearable Users By Age [CHART]
Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
Read MorePodcast Listeners’ Attitudes Toward Ads [CHART]
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
Read MoreBrand Loyalty By Generation [CHART]
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Read MoreSeniors Using Smart Speakers [CHART]
Unsurprisingly, seniors are the least likely adults to use any voice technology.
Read MoreSmart Speaker Owner Demographics [CHART]
About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.
Read MoreEmail Marketing Statistics for 2019 [INFOGRAPHIC]
This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.
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