YouTube is the most popular channel among all generations for product review videos.
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
The percentage of American adults who read books has remained relatively unchanged in the past few years.
The events in American history named by Republicans and Democrats overlap substantially, and differences between the two parties are primarily a matter of degree.
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
More than 3 in 4 American adults engage in social media in some way.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.