Demographics
Grocery Shopping
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.
Read MoreDiversity In Advertising
Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.
Read MoreLatinx Technographics
Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans?
Read MoreUS Boycotters By Household Income
Americans often are not shy about letting their wallets speak when a brand does something that displeases them, whether it be the business acting irresponsibly, allowing a data breach or failing to represent their community or ethnicity.
Read MoreDemographics Of Screen Time
Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media.
Read MoreMarijuana Legalization Demographics
Support for legalization of marijuana has grown from 12% of the American public thinking the plant should be legal in 1969 to 68% this year.
Read MoreUS Population Growth By Race Or Ethnicity
The population of each minority group in the US has grown by double-digits since 2010, according to new data from the Census Bureau that paints a picture of a country becoming more racially and ethnically diverse.
Read MoreEconomic Effects Of COVID-19 By Race Or Ethnicity
One-in-four adults have had trouble paying their bills since the coronavirus outbreak started and a third have dipped into savings or retirement accounts to make ends meet.
Read MoreNonprofit Newsrooms Are Overwhelmingly White
More than half of all nonprofit outlets have either no people of color or “only a small percentage” within their ranks.
Read MoreFor-Fee Podcast Listeners
Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.
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