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Home » Content Marketing Statistics & Trends

Content Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Content Marketing Challenges [INFOGRAPHIC]

Infographic: Content Marketing Challenges

This infographic from SEMRush highlights the content marketing challenges outlined in a white paper collaboration with the Content Marketing Institute. 

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June 30, 2018 By David Erickson
Filed Under: Analytics, Content Development, Content Marketing, Public Relations Tagged With: Content Strategy, Infographic, Project Management, Statistics

Recent Podcast Listeners By Device [CHART]

Chart: Recent Podcast Listeners by Device

Podcast awareness and popularity are both on the rise, with a recent study suggesting that 64% of respondents ages 12 and older are familiar with the term ‘podcasting,’ up from 49% three years ago.

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June 25, 2018 By David Erickson
Filed Under: Audio Marketing, Consumer Behavior, Content Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Podcasting, Technographics Tagged With: Chart, Computers, Consumer Awareness, Desktop Computers, Laptop Computers, Smart Phones, Statistics, Tablets

Podcast Listeners By Location [INFOGRAPHIC]

Infographic: Podcast Listeners By Location

This infograpic by eMarketer breaks down where people listen to podcasts.

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June 23, 2018 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Podcasting Tagged With: Infographic, Podcast Marketing, Statistics

Top Podcast Publishers [INFOGRAPHIC]

Infographic: Top Podcast Publishers

This infograpic by eMarketer breaks down the top podcast publishers, with National Public Radio and WNYC leading the list. 

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June 17, 2018 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Podcasting Tagged With: American Public Media, ESPN, How Stuff Works, Infographic, National Public Radio, New York Times, Podcasts, PRX, Serial, Statistics, This American Life, WBUR, WNYC, Wondery

Podcast Listeners, 2018 [INFOGRAPHIC]

Infographic: Podcast Listenters 2018

This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening. 

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June 16, 2018 By David Erickson
Filed Under: Audio Marketing, Baby Boomers, Consumer Behavior, Content Marketing, Demographics, Generation V, Generation X, Media Consumption, Millennials, Podcasting Tagged With: Infographic, Statistics

Smart Speaker Behavior [CHART]

Chart: Smart Speaker Behavior

30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.

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June 11, 2018 By David Erickson
Filed Under: Audio Marketing, Consumer Behavior, Content Marketing, Digital Assistants, Media Consumption, Online Behavior, Podcasting, Smart Speakers Tagged With: Amazon Alexa, Amazon Echo, Chart, Google Home, Home Automation, Statistics, Streaming Music

Digital Transformation [INFOGRAPHIC]

Infographic: Digital Transformation

This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics. 

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June 9, 2018 By David Erickson
Filed Under: Advertising, Analytics, Content Marketing, Email Marketing, Mobile Marketing, Search Engine Marketing, Social Media Marketing Tagged With: Digital Transformation, Infographic

Understanding Your Audience [INFOGRAPHIC]

Infographic: Understanding Your Audience

This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.

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June 3, 2018 By David Erickson
Filed Under: Content Marketing, Demographics, Social Media Marketing Tagged With: Brand Marketing, Branding, Infographic, Market Research, Marketing Personas, Social Listening, Statistics

How To Optimize Business YouTube Channel [INFOGRAPHIC]

Infographic: Optimize Business YouTube Channel

This infographic from Brafton illustrates 12 ways to optimize your business YouTube Channel for better visibility.

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June 2, 2018 By David Erickson
Filed Under: Content Marketing, Search Engine Marketing, Video Marketing Tagged With: Infographic, Keyword Research, Statistics, Video Engagement, Video SEO, YouTube

Online Audio vs Podcast Reach, 2000-2018 [CHART]

Chart: Online Audio vs Podcast Reach - 2000-2018

The popularity of online audio continues to rise. Some 64% of Americans aged 12 and older this year report listening to online audio on a monthly basis, and 89% of those listeners (57% of respondents overall) listen on a weekly basis.

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May 31, 2018 By David Erickson
Filed Under: Audio Marketing, Consumer Behavior, Content Marketing, Media Consumption, Online Behavior, Podcasting Tagged With: Chart, Online Audio, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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