Content Marketing
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Digital Marketing Channels That Deliver The Highest ROI [INFOGRAPHIC]
This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.
Read MoreContent Development [INFOGRAPHIC]
This infographic from Smart Blogger illustrates ten aspects of content development.
Read More2019 B2C Content Marketing [INFOGRAPHIC]
This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.
Read MoreTop Content Distribution Channels [CHART]
Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers. But none are quite as popular as email.
Read MoreInfluencer Marketing Strategies [INFOGRAPHIC]
This infographic from Grin illustrates 10 influencer marketing strategies you can use in your influencer campaigns.
Read MoreSocial Media Stories Use By Youth [CHART]
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
Read MoreProduct Category Affinity To Podcast Genres [TABLE]
The US podcast advertising market is on the rise, having almost doubled last year by one estimate as listeners seem open to ads. But simply throwing money at podcast audiences probably isn’t the best approach for advertisers.
Read MoreTop Podcast Genres In US [CHART]
Podcast audiences continue to grow, but which genres are proving most resonant with listeners?
Read MoreCreating A Content Strategy [INFOGRAPHIC]
This infographic from Salesforce illustrates five steps for creating a content strategy.
Read MoreValued Instagram Content [TABLE]
Instagram Stories boasts more than 400 million daily users and in a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more interested in a brand or product after seeing it on Instagram Stories.
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