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Content Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Online Audio vs Podcast Reach, 2000-2018 [CHART]

The popularity of online audio continues to rise. Some 64% of Americans aged 12 and older this year report listening to online audio on a monthly basis, and 89% of those listeners (57% of respondents overall) listen on a weekly basis.

Blog Post Title Templates [INFOGRAPHIC]

This infographic from Twelveskip illustrates seventy-four title templates you can use for your blog posts to attract traffic to your content. 

Obstacles To Augmented/Virtual Reality Adoption [CHART]

Interest in augmented reality (AR) and virtual reality (VR) has been hyped for some time, but the tech hasn’t reached mass adoption. Cost is certainly a factor, but it’s not the only one.

Digital Marketing Industry, 2018 [INFOGRAPHIC]

This infographic from Digital Ready illustrates the latest trends in digital marketing and offers insights into the state of the ever-changing online marketing landscape.

Inbound Marketing Tactics [INFOGRAPHIC]

This infographic from Everyltic illustrates some of the benefits of and tactics to use for your inbound marketing efforts.

How News Publishers Use Artificial Intelligence [CHART]

A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.

Marketing Video Tips [INFOGRAPHIC]

This infographic from MicroCreatives illustrates seven tips for creating outstanding videos for your organization’s marketing efforts and how to get a lot of engagement out of them.

How Companies Are Using Artificial Intelligence [CHART]

The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).