Loup Ventures put Apple’s HomePod through the smart speaker gauntlet which included 782 queries and compared the HomePod’s accuracy to Amazon Alexa, Google Home, and Microsoft’s Cortana.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
This infographic illustrates some of the benefits of long-form content, why it’s worth creating and how to do it well.
More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a LinkedIn survey of more than 2,500 members.
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing.
Some 68% of B2B marketers are testing out personalization of content or offers, perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents is the type of content that targets are engaging with, though many are also trying out personalization by job function and title.
Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.