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Content Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Content Marketing Challenges [INFOGRAPHIC]

This infographic from SEMRush highlights the content marketing challenges outlined in a white paper collaboration with the Content Marketing Institute. 

Recent Podcast Listeners By Device [CHART]

Podcast awareness and popularity are both on the rise, with a recent study suggesting that 64% of respondents ages 12 and older are familiar with the term ‘podcasting,’ up from 49% three years ago.

Top Podcast Publishers [INFOGRAPHIC]

This infograpic by eMarketer breaks down the top podcast publishers, with National Public Radio and WNYC leading the list. 

Podcast Listeners, 2018 [INFOGRAPHIC]

This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening. 

Smart Speaker Behavior [CHART]

30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.

Digital Transformation [INFOGRAPHIC]

This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics. 

Understanding Your Audience [INFOGRAPHIC]

This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.

How To Optimize Business YouTube Channel [INFOGRAPHIC]

This infographic from Brafton illustrates 12 ways to optimize your business YouTube Channel for better visibility.

Online Audio vs Podcast Reach, 2000-2018 [CHART]

The popularity of online audio continues to rise. Some 64% of Americans aged 12 and older this year report listening to online audio on a monthly basis, and 89% of those listeners (57% of respondents overall) listen on a weekly basis.