Content Marketing
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Aligning Marketing & Sales Content [INFOGRAPHIC]
This infographic from LinkedIn is based on data from the “Content Marketing: Unlocking Sales & Marketing Performance” report that highlights the misalignments between marketing and sales teams in organizations.
Read More2018 Content Marketing Statistics [INFOGRAPHIC]
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
Read MoreTop Marketing Data Challenges [CHART]
Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.
Read MoreLead Generation From Content Marketing [INFOGRAPHIC]
This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.
Read MoreElements Of Successful Websites [INFOGRAPHIC]
This infographic from Quicksprout illustrates 10 elements that contribute to a successful website.
Read MoreWebinar Conversion Rates
47% of registrants signed up for a webinar at least 8 days before the event, including about one-quarter (24%, up from 21% in 2016) signing up more than 2 weeks earlier.
Read MoreSocial Media Sharing [INFOGRAPHIC]
This inforgaphic from Promo illustrates what, where and why people share content on social media.
Read MoreSmart Audio [VIDEO]
This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.
Read MoreWords That Convert [INFOGRAPHIC]
This infographic from Uberflip illustrates words that have persuasive power and how they are used in marketing.
Read MoreInformation Brands Should Provide Customers [CHART]
There’s been plenty of research indicating that people value informative brand content. 9 in 10 consumers surveyed for the report agree that brands should provide value-added information to their customers.
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