![Top SEO Priorities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Top-SEO-Priorities-150x150.png)
Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Sponsored Content Labeling By Social Influencers [CHART]
![Sponsored Content Labeling By Social Influencers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/sponsored-content-labeling-by-social-influencers-150x150.png)
According to a January 2018 survey of influencers worldwide from Zine, 52% of respondents said they labeled their content as sponsored. But the role of marketers in encouraging (or discouraging) disclosure is strong.
User Responses To Content Problems [CHART]
![User Responses To Content Problems [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/user-responses-to-content-problems-150x150.png)
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
B2B Companies Using Content Marketing, 2015-2019 [CHART]
![B2B Companies Using Content Marketing, 2015-2019 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/B2B-Companies-Using-Content-Marketing-2015-2019-150x150.png)
Content has become a pillar of business-to-business (B2B) marketing. It can drive leads and enable buyers to self-educate along the path to purchase. In recent years, investment in content marketing has increased as more B2B leadership teams buy in to the programs.
Influencer Marketing Tools [INFOGRAPHIC]
![Influencer Marketing Tools [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/influencer-marketing-tools-150x150.jpg)
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
Effectiveness Of Video Marketing Platforms [CHART]
![Effectiveness Of Video Marketing Platforms [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/effectiveness-of-video-marketing-platforms-150x150.png)
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
B2B Audience Targeting Challenges [CHART]
![B2B Audience Targeting Challenges [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/B2B-Audience-Targeting-Challenges-150x150.png)
B2B marketing communication campaigns are facing difficulties reaching target audiences, according to the 2018 State of B2B Communications report from Ytel. The study finds a majority of survey respondents agreeing that they have a hard time getting their message and content in front of their target audience.
Marketing Budget Trends For Industrial Companies In 2017 [CHART]
![Marketing Budget Trends For Industrial Companies In 2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Industrial-Marketing-Budget-Trends-in-2017-Jan2018-150x150.png)
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Content Marketing Checklist [INFOGRAPHIC]
![Content Marketing Checklist [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/content-marketing-checklist-150x150.jpg)
This infographic by Page Traffic lists 40 things to check off your content marketing list.
Link Building Tactics [INFOGRAPHIC]
![Link Building Tactics [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/link-building-tactics-150x150.jpg)
This infographic from Kissmetrics illustrates 14 link building tactics that do not include unsolicited emails.
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