Content Marketing

Content Marketing Trends & Statistics
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Valued Instagram Content [TABLE]

Table: Content Valued In Instagram

Instagram Stories boasts more than 400 million daily users and in a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more interested in a brand or product after seeing it on Instagram Stories.

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B2B Buying Timeline [TABLE]

Table: B2B Buying Timeline

Almost half of B2B buyers indicate that they’re spending more time researching purchases. Fully 69% spoke to and engaged with a sales representative from the vendor they selected within the first 3 months of the process.

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Marketing Automation Optimization Tactics [CHART]

Chart: Marketing Automation Optimization Tactics

Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.

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Top Marketing Topics Consumed By Employees [CHART]

Chart: Top Marketing Topics Consumed by Employees

‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.

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