US developers at virtual reality development companies or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Companies’ top content marketing priority this is growing their SEO/organic presence.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
The percentage of American adults who read books has remained relatively unchanged in the past few years.
Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
Many publishers believe they must create native content to better encourage engagement and distribution on these platforms.
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.