Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
YouTube is the most popular channel among all generations for product review videos.
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Email marketers tend to rely on animated GIFs to get their video messages moving.