This infographic from Everyltic illustrates some of the benefits of and tactics to use for your inbound marketing efforts.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from Growista illustrates some tricks and tactics to create more compelling and shareable infographics.
A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.
This infographic from Salesforce illustrates six steps to take when creating and deploying marketing personas.
This infographic from MicroCreatives illustrates seven tips for creating outstanding videos for your organization’s marketing efforts and how to get a lot of engagement out of them.
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Optimizing the customer experience continues to be the most exciting opportunity for digital marketers and e-commerce professionals around the world. Company respondents are the most excited by the prospects of customer experience optimization, as they have been for some time now.
Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).
According to a January 2018 survey of influencers worldwide from Zine, 52% of respondents said they labeled their content as sponsored. But the role of marketers in encouraging (or discouraging) disclosure is strong.
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.