Branded content headlines between 90 and 99 characters achieved a clickthrough rate (CTR) of 0.43%, higher than headlines with fewer characters.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from Scribewise illustrates the B2B technology buying cycle.
The job market in the U.S. is brimming right now with fresh and exciting opportunities for professionals in a range of emerging roles.
Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.
Word-of-mouth continues to be the leading way by which teens & Millennials – as well as the greater population at-large – discover new movies, TV shows or other full-length video content.
One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.