For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
As of August 2017, two-thirds of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Fewer than half of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
While the majority of videos still have a 16:9 aspect ratio, that number is decreasing – in Q1, 70.7% were horizontal, compared to 59.8% in Q2. Vertical videos comprised only 0.6% in Q1 and 0.4% in Q2.