Content Marketing

Content Marketing Trends & Statistics
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Facebook Timeline’s Effect On Content Engagement [CHART]

via Since late 2011, Facebook has been gradually rolling out its Timeline interface, which puts greater focus on media activity compared with the previous iteration of the Facebook newsfeed. The experiment thus far seems to be successful. According to a report from Simply Measured, as of February, worldwide content engagement on Facebook has gone…

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Most Important Brand Info Delivered Via Social Media [CHART]

via Although respondents most often connected to a brand on a social network to find out news about products, one-to-one customer service was also of significant importance to consumers. Almost one-third linked up with a brand to gain access to a customer service representative or product expert. And 43% connected with companies to get…

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