84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
10 Pinterest Best Practices [INFOGRAPHIC]
There are an estimated 31 million bloggers in the U.S. as of July 2012.
Marketers rate the effectiveness of SEO tactics for B2B Marketing.
44% of B2B marketers say sending emails on Tuesday results in better open rates.
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.
More than a third (35%) of the videos depicted devastating or intensely graphic images.
Almost two-thirds of the most viewed videos on YouTube (64%) were posted by citizens; 36% were posted by organizations.
News organizations produced 51% of these most popular news videos while citizen-produced videos accounted for 39% of the most watched videos, most of which were live eyewitness news moments.