Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
Content Marketing Statistics & Trends
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84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.
10 Pinterest Best Practices [INFOGRAPHIC]
There are an estimated 31 million bloggers in the U.S. as of July 2012.
44% of B2B marketers say sending emails on Tuesday results in better open rates.
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.
More than a third (35%) of the videos depicted devastating or intensely graphic images.
Almost two-thirds of the most viewed videos on YouTube (64%) were posted by citizens; 36% were posted by organizations.
News organizations produced 51% of these most popular news videos while citizen-produced videos accounted for 39% of the most watched videos, most of which were live eyewitness news moments.