Nearly seven in 10 US users of LinkedIn said they used the site for observing without actively posting content, while just 10% used it to share photos or status updates.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.
The most common purchase made as a result of a recommendation on a mom blog was that of a book, at 63%.
In March 2012, 35% of US tablet owners purchased ebooks on their devices.
Maxymiser created this infographic to demonstrate how eTailers can use take advantage of the visual bookmarking site.
J6 Design designed this infographic that offers seven reasons you should embrace online culture.
Statista created this infographic to illustrate the demise of the Encyclopedia Britannica at the hands of Wikipedia.
Eyetracking heatmaps from a 2007 study on banner blindness by usability expert Jakob Nielsen.
Customers are drawn to branded customer communities by their content and that content’s relevance to them.