Mobile Content Use [CHART]Rate this post via marketingcharts.com During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. For the period, downloaded applications extended their lead in penetration […]
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Change In Content Marketing By Format [CHART]Rate this post via emarketer.com A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable […]
Content Marketing By Format, 2009-2011 [CHART]Rate this post via emarketer.com Companies’ interest in content marketing is a growing trend. Not surprisingly, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009, when it accounted for only 37% of North […]
Content Marketing Spending, 2000-2011 [CHART]Rate this post via emarketer.com According to a March 2012 report from ContentWise and the Custom Content Council, North American marketers spent $40.2 billion to produce and distribute content marketing last year, up slightly from $40.1 billion in 2010. Read the rest at eMarketer.
The Elements Of SEO [INFOGRAPHIC]Rate this post via visual.ly