Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.
Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
HubSpot put together the 10 Commandments Of Using Pinterest For Business infographic as a guide to using the visual bookmarking site.
Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Creating Shareable Content [PRESENTATION]Rate this post Sharaholic’s Janet Aronica offers four tips for creating shareable content. Read the rest at Sharaholic.
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.