44 percent of brands have hired a social media leader to manage content production.
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.
Fully 54% of internet users post photos or videos online that they have taken themselves.
Some 26% of internet users post videos they take online, about half the proportion who post their own pictures.
Half of internet users post original photos online, while a quarter post videos they have taken themselves.
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
Roughly 2 in 3 marketers and agencies surveyed indicated that they are somewhat or very likely to spend on native ads and content creation in the next 6 months.