Business executives worldwide are producing significant amounts of digital content and assets.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.
More than 7 in 10 US SMBs are buying some type of digital services today.
Two-thirds of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results.
Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.