Content Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Why Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]

Chart - Why Marketers Use Real-Time Marketing Tactics

Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.

How To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]

Infographic - How To Do Keyword Research For Existing Web Pages

This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.

Content Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]

Chart - Content Buyers Consider Valuable Enough To Submit A Form

B2B vendor websites are often lacking the content elements buyers perceive as being most important.

Marketers’ Use Of Phone Data, April 2015 [CHART]

Chart - Marketers

Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.

SMBs’ Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]

Table - SMBs

87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.

Frequency With Which Millennials Check Social For News [TABLE]

Table - Frequency With Which Millennials Check Social For News

57% of US millennials checked Facebook at least once a day to get news and information.