The lion’s share (97.0% ) of Facebook post reactions consist of Likes.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
While just 7% of gaming industry professionals worldwide were developing VR or AR games in 2014, nearly 20% said the same just one year later.
This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.
57% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 88% of those listeners (50% of respondents overall) listen on a weekly basis.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Almost 8 in 10 content marketers agree or strongly agree that their team ‘makes awesome content that our audience loves.’
By the end of this year, there will be more than 6 million virtual reality users worldwide.
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.