Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.