As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
Trust in the institutions of government, business, media and NGOs has increased across the globe.
Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.
73% of marketers surveyed in late 2015 reported creating more content than in the previous year.
Business executives worldwide are producing significant amounts of digital content and assets.
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.