More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
53% of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.