In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.
This infographic from Smart Blogger illustrates ten aspects of content development.
This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.
Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers. But none are quite as popular as email.
This infographic from Grin illustrates 10 influencer marketing strategies you can use in your influencer campaigns.
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
The US podcast advertising market is on the rise, having almost doubled last year by one estimate as listeners seem open to ads. But simply throwing money at podcast audiences probably isn’t the best approach for advertisers.
Podcast audiences continue to grow, but which genres are proving most resonant with listeners?
This infographic from Salesforce illustrates five steps for creating a content strategy.