Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
Amazon Skills are Echo capabilities that are offered by Amazon itself or by third-party developers. These are the top 10 Skills customers use.
Traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.
Social marketers in North America still find measuring ROI to be their toughest challenge.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.