Content Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Most Influential Pinterest Categories For Purchase Decisions, March 2015 [CHART]

Chart - Most Influential Pinterest Categories For Purchase Decisions

There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.

TV Programs With The Most Loyal Social Fans [TABLE]

Chart - TV Programs With The Most Loyal Social Fans

A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.

US LGBT Media Consumption By Generation, August 2015 [TABLE]

Table - US LGBT Media Consumption By Generation

LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.

Kids’ Summer Media Consumption, August 2015 [CHART]

Chart - Kids

Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.