Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
Marketers are in the process of implementing personalization strategies at their organizations.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
This infographic by Campaigner illustrates tips to optimize your email open rates.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
For most American mothers, brand loyalty is all about quality and consistency.
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.