Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.
The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.
By 2020, two-thirds of all online activity is expected to take place on mobile devices.
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.