Less than half of marketers feel confident their organization understands the customer journey.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
In 1960, nearly a third of reporters and editors had never attended a single year of college; in 2015, only 8.3 percent could say the same.
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Two-thirds of SMBs create marketing videos at least 4 times a year.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
Amazon Skills are Echo capabilities that are offered by Amazon itself or by third-party developers. These are the top 10 Skills customers use.