Consumer Behavior

Consumer Behavior Statistics & Trends

e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.

Reasons For Foregoing Home Broadband [TABLE]

via pewinternet.org In the spring of 2009, we asked adults who had dial-up internet what it would take for them to switch to a broadband connection at home. A plurality (35%) said the price would have to fall, and 17% said it would have to become available where they live. One in five (20%) said…

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Put A Box Over It: 31% Of Offliners Just Not Interested [TABLE]

via pewinternet.org More recent research by the Pew Internet Project has shown that among current non-internet users, almost half (48%) say the main reason they don’t go online now is because they don’t think the internet is relevant to them—often saying they don’t want to use the internet and don’t need to use it to…

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Demographics Of Local News Consumers [CHART]

via pewinternet.org via pewinternet.org via pewinternet.org As a group, local news enthusiasts differ demographically from others in important ways, in their use of technology, the information that is of particular interest to them, and their local news habits. Demographically, local news enthusiasts are more likely than other adults to be female, age 65 or older,…

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Most Adults Follow Mostly Local News [CHART]

via pewinternet.org A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.” In contrast, one-quarter…

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Virtual Event Activities [CHART]

via marketingcharts.com The most popular activity at a virtual event is downloading materials, with 77% of attendees engaging in this activity. More than seven in 10 attendees also participate in watching a live webcast (74%) and visiting a virtual booth (71%). These three activities are significantly more popular than any other. There is a dropoff…

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Email Drives Virtual Event Registration [CHART]

via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only 23% have heard about a virtual event through…

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Reasons People Pay For Virtual Events [CHART]

via marketingcharts.com Only 6% of virtual event attendees have paid to attend, although 61% have not paid but might for the right event. Almost all attendees (96%) say the overall agenda of a virtual event is an important factor affecting their willingness to attend, closely followed by specialized content tracks (92%). Other popular factors affecting…

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Latest & Greatest Drives Virtual Exhibit Attendance [CHART]

via marketingcharts.com When asked for main motivations in visiting the exhibit halls of in-person events (more than one answer allowed), the highest percentage of respondents (55%) said seeing what’s new will motivate them. This was about 22% higher than the 45% of respondents who said seeing a demo or product will motivate them. These were…

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Virtual Event Attendance Incentives [CHART]

via marketingcharts.com An overwhelming 97% of event marketers and professionals say compelling content is an important factor in determining whether a virtual event will be worthwhile to attend, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the Virtual Edge Institute (VEI). Data from “Business…

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Virtual Event Behavior [CHART]

via marketingcharts.com marketingprofs-virtual-event-actions-aug-2011.JPGMore than eight in 10 (84%) virtual event attendees have taken some action as a direct result of attending a virtual event, and 61% have taken two or more actions. The most popular post-virtual event action is visiting a vendor’s site for more information (59%), followed by using a search engine to get…

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