Consumer Behavior

Consumer Behavior Statistics & Trends

e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.

New Dads’ Social Media Behavior [CHART]

via emarketer.com While moms used to be the social network standard-bearer of the family, fathers—particularly first-time fathers—are engaging in the same types of social media activities that new moms enjoy, according to a February 2012 survey by Edelman and The Parenting Group. The study showed that 42% of new US dads who use social networks…

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Rich Media Ad Metrics, With & Without Video [CHART]

via emarketer.com via emarketer.com eMarketer expects strong growth in spending on display advertising, especially video, this year. In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over 4%, as brands…

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Books Rule But eBooks Rising [CHART]

via marketingcharts.com The vast majority of adult book readers are reading print books on any given day, but the proportion reading e-books is rising rapidly, reports the [pdf] Pew Internet & American Life Project in an April 2012 study. Comparing results from a June 2010 survey and a December 2011 survey, Pew found that among…

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Consumer Facebook Page Liking Motivations [CHART]

via emarketer.com On Facebook, the desire to receive discounts and special offers was also the top reason for “liking” a brand, but it was only cited by 41% of US Facebook users, a smaller percentage of respondents than those that subscribed to email lists for the same reason. Additionally, 25% of respondents said they “like”…

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Consumer Email Subscription Motivations [CHART]

via emarketer.com Chadwick Martin Bailey analyzed why consumers engage via email and Facebook and found that receiving discounts and special offers was the top motivation. Of the US respondents who had an email account, 58% cited that as a reason for subscribing to email lists. Other reasons for email participation included taking part in a…

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Consumer Attitudes Toward Socially Responsible Companies [CHART]

via marketingcharts.com The majority of consumers from different regions across the world prefer to buy from, work for, and invest in companies that give back to society, but the proportions willing to pay extra for products and services from these companies are drastically lower, finds Nielsen in a March 2011 report. Indeed, consumers in North…

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