Consumers Skeptical About Environmental Claims [CHART]Rate this post via marketingcharts.com Companies appear to have their work cut out from them when it comes to getting their environmental claims across to consumers, finds Cone Communications in its 2012 Green Gap Trend Tracker, released in March. Just 44% of American consumers trust companies to tell them the […]
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Site Visits By Banner, Rich Media & Video Ads [CHART]Rate this post via marketingcharts.com Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012 analysis of 24,000 creatives with more than 12 […]
Incremental Search Advertising Clicks [CHART]Rate this post via marketingcharts.com On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused, says Google in a March […]
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.
Glamour’s September issue generated 50,814 Facebook “likes” for its advertisers by including 2-D barcodes incorporating the social network.
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.
Garden plants sold at Home Depot have QR codes on each plant tag that enable customers to check out, for example, whether the plant needs frequent watering.
A February 2011 study fielded for marketing and communications agency MGH by Vision Critical found that 65% of US smartphone users had seen a QR code.
According to February 2011 research from agency MGH, awareness is high among smartphone owners. Nearly two-thirds have seen a QR code, and about half that number, or one-third overall, had used one.