Consumer Behavior

Consumer Behavior Statistics & Trends

e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.

Attitudes Toward Store Brands [CHART]

via A significant proportion of US consumers believe that store brands are equal to or even better than national brands in several key areas, including ones traditionally seen as national brand differentiators, finds Ipsos in May 2012 survey results. For example, while a somewhat unsurprising 9 in 10 said that store brands compare equally…

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Video Viewing Mediums [CHART]

via TV remains the most popular medium for watching video content, but the number of Americans watching video on the internet and their mobile phones has grown considerably, finds Nielsen [download page] in a May 2012 report. In fact while the number of Americans watching TV dipped by about 4 million from Q1 to…

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Technographics Of Romney & Obama Supporters, By Generation [CHART]

via President Barack Obama and Republican candidate Mitt Romney show varying audience patterns when comparing the composition of their website and social media visitors, finds comScore [download page] in an April 2012 report. President Obama’s website visitors skew older in general than his social media site visitors, with 57% of the former group aged…

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Mexican Media Consumption In Mexico, 2006-2012 [CHART]

via The April 2012 GroupM report “Interaction 2012” offers a hint of what may be the next up-and-coming entertainment trend in Mexico. According to the report, the hours spent by adults with radio (2.57) lost ground to online (3.45) in 2011. And the gap is expected to widen in 2012. This trend could be…

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Frequency Of Internet Use By Mexicans [CHART]

via Though internet penetration in Mexico is relatively low, 40%, internet users are highly engaged with the web. According to the November 2011 Interactive Advertising Bureau México (IAB México) report “Digital Media Consumption Study of Mexican Internet Users 2011” conducted by Millward Brown, 33% of internet users spent at least five hours a day…

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Global Social Media Growth, By Country [CHART]

Middle East and Africa together experienced a 33.9% increase in social network users in 2011, while Asia-Pacific’s user population grew 27.5%. Both regions will continue to see double-digit percentage gains through 2014. By contrast, North America’s growth rate was just 9.5% in 2011 and is expected to fall to 4% by 2014. Read the rest…

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Price & Brand Experience Influence Purchase Decisions [CHART]

via When consumers were asked to rank factors that influence purchase decisions, they were driven by price and their experience with a brand over all else. PwC notes that long-term relationships were formed by friendly, helpful service and the people behind it. This can be thought of simply as the “brand experience.” Loyalty programs…

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Twitter Chatter: Junior Seau’s Death [CHART]

via NFL legend Junior Seau was found dead at his Southern California home on Wednesday. He was 43 years old and mortally wounded by a gunshot to the chest when his girlfriend discovered him unconscious, according to reports. Seau’s death is being investigated as a possible suicide. He was a six-time All Pro and…

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Weekly Shopping Chores, By Gender/Generation [CHART]

via The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase beforehand provides insight into a different type of…

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