80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic by Google Politics and Election examines which issues have been the most talked about in the 2004, 2008 and 2012 election cycles.
40% of approximately 6 million mobile display advertising clicks worldwide resulted in wasted dollars for brands.
This infographic by Compete looks at which presidential candidate is winning online.
This infographic takes a look at the top fast-food restaurants and their social media presence.
This infographic by the Restaurant Social Media Index attempts to quantify the most-loved restaurant brands online.
Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million.
According to this infographic by socialbakers, Barack Obama had 19,928,502 Twitter followers as of September 19, having grown 5,082,536 since May 1st this year, which is almost ten times Romney’s following. Mitt Romney has 1,146,383 and only grown his following by 664,911 over the same period.
Slightly more than half of retailer respondents to an RSR Research survey say that customer retention has become more difficult and building customer loyalty is challenging.
49% downloaded mobile apps because they are always looking to get more out of their mobile devices.