e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.Read More
Networked and Hyperconnected:The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.Read More
Some 27% of registered voters who own a cell phone have used their phone during this election campaign to keep up with news related to the election or politics.Read More
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).Read More