Seeing that many consumers want the best price, retailers that decide to optimize pricing across channels are moving toward a personalized pricing approach based on consumer shopping habits.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Price and sales and special deals were by far the primary influences in deciding where online consumers shopped.
Of the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact.
Half of US consumers surveyed by Yesmail say social media somewhat or strongly influences their online purchase decisions.
Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.
Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.
About two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career.
Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.
In this infographic, Google uses search data to illuminate how people felt about the third 2012 presidential debate.
Roughly two-thirds of multicultural customers are now using social media (up 8% points from 2010) and mobile marketing (up 5% points).