Users with between 100,001 and 1 million followers boasted the highest average number of tweets, at almost 15,300.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Just as in 2011, clothing and gift cards lead as the most popular planned gift choices this holiday season.
1 in 10 consumers intend to spend more this holiday season than last.
This infographic takes a look at mobile search engine optimization.
Mobile devices are making workers more productive, making them 35% more likely to collaborate with colleagues than those who are phone-less.
This infographic by Confused.com takes a look at several of the most familiar breeds of social media zombie.
What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.
Looking up location was the No. 1 mobile restaurant search activity among mobile users in the US, followed closely by looking up directions to that location.
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.