Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
In this infographic, Google uses search data to illuminate how people felt about the third 2012 presidential debate.
Roughly two-thirds of multicultural customers are now using social media (up 8% points from 2010) and mobile marketing (up 5% points).
A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.
Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers.
Two-thirds of the online survey’s female Facebook members said they login to the social network at least once a day.
47% of Americans living in households with annual household income (HHI) of $75,000 or more now own tablets.
Coffee tops the the list of the 10 fastest-growing consumer goods categories in 2012.
While smart phone penetration stood at only 14 percent during the last election in Q4 2008, it’s now at 55 percent as of August 2012.