Online travel in Russia expanded at a rate of 43% in 2011 and is projected to grow another 21.5% in 2012, to over $2.5 billion.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.
Millennial shoppers were more than three times as likely as the overall panel to be influenced by blogs and social sites.
73% of regular American wine consumers were Facebook users.
As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas.
National magazines are adopting mobile action codes at ever increasing rates, and it appears with good reason.
US mobile commerce (m-commerce) sales will grow 98.6% this year over 2011 to reach $20.85 billion.
This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.
Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article.
Asked whether they would prefer to use a mobile website or application when shopping on a mobile device, 61% of survey respondents from the US chose a mobile website, while an even larger share (68%) of UK respondents expressed the same preference.