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Consumer Behavior Marketing Research

e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.

Social Media Zombies [INFOGRAPHIC]

This infographic by Confused.com takes a look at several of the most familiar breeds of social media zombie.

Top Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]

What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.

Leading Mobile Restaurant Search Activities, June 2012 [CHART]

Looking up location was the No. 1 mobile restaurant search activity among mobile users in the US, followed closely by looking up directions to that location.

Device On Which News Consumers Prefer To See Ads, August 2012 [CHART]

Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.

Email Opens By Daypart [INFOGRAPHIC]

To take a more quantitative dive into the question of timing email, GetResponse Email Marketing decided to go into its substantial dataset for some research and produce this infographic.

The Halloween Economy [INFOGRAPHIC]

This infographic from WiseBread looked into Halloween spending, and found that from 2007 to 2012, Americans shelled out an average of $28.65 on costumes.

Networked & Hyperconnected [PRESENTATION]

Networked and Hyperconnected: The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.

Political Text Messaging [TABLE]

19% have sent text messages related to the campaign to friends, family members, or other people that they know and 5% have signed up to receive text messages directly from a candidate or other group involved in the election.