Consumer Behavior
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Most Effective Types Of Content For Marketing, August 2012 [CHART]
The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.
Read MoreTV Viewing Tablet Activities, April 2012 [CHART]
Younger tablet owners were most likely to use the devices to watch TV, with more than half of owners under 35 doing so at least weekly, vs. 19% of those 55+.
Read MoreTablet TV’s Effect On Traditional TV Viewing By Age, Spring 2012 [CHART]
About half of tablet TV viewers of all ages told market researcher The Diffusion Group they were watching the same amount of regular TV as before.
Read MoreEmail Inbox Clutter [CHART]
43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers.
Read MoreUS Smart Phone Market Penetration, September 2011-September 2012 [CHART]
More than half of US mobile device users now own a smart phone.
Read MoreImportance Of Emotional Connection To A Company By Industry, November 2012 [CHART]
85% of consumers say it is important or very important to them to do business with a company for which they have strong emotions.
Read MoreFacebook For Business & Pleasure [INFOGRAPHIC]
Cloud marketing software provider Vocus has put together this infographic with stats from Gartner Research highlighting how brands are currently using social media and what trends are on the horizon.
Read MorePresidential Candidates Swing State Spending & Search Interest [INFOGRAPHIC]
Google Politics and Election published this infographic that examines the spending by both campaigns alongside each candidate’s news-related search interest (in the last 30 days) in the most-watched states.
Read MoreNewspaper Paywalls [INFOGRAPHIC]
This infographic by BestCollegesOnline.org takes a look at newspaper paywalls.
Read MoreTumblr Topic Summary For Barack Obama [CHART]
117.1K posts and 2.5M reblogs have been posted about Barack Obama.
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