Glamour’s September issue generated 50,814 Facebook “likes” for its advertisers by including 2-D barcodes incorporating the social network.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
30% Don’t Know What QR Codes Are [CHART]
![30% Don’t Know What QR Codes Are [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/09/russell-qr-visual-oct-2011-150x150.jpg)
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.
Scan For Plant Help At Home Depot
Garden plants sold at Home Depot have QR codes on each plant tag that enable customers to check out, for example, whether the plant needs frequent watering.
Where People See QR Codes [CHART]
![Where People See QR Codes [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/09/126124-150x150.gif)
A February 2011 study fielded for marketing and communications agency MGH by Vision Critical found that 65% of US smartphone users had seen a QR code.
Why People Scan QR Codes [CHART]
![Why People Scan QR Codes [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/09/126127-150x150.gif)
According to February 2011 research from agency MGH, awareness is high among smartphone owners. Nearly two-thirds have seen a QR code, and about half that number, or one-third overall, had used one.