As smart phone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Branded products still account for the bulk of consumer packaged goods (CPG) purchases across all income strata.
Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.
In the US, tablet users will number 133.5 million by 2015, representing 51.9% of internet users and 41% of the total population.
Tablet adoption grew 400% in Canada in just over a year and a half, for a penetration rate of 15% among internet users, up from 3% in January 2011.
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Targeting dads is worth the effort since dads really have taken on more of the household shopping—even if it’s not as much as they suppose.