Consumer Behavior
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Follower Growth Among Twitter Users That Mention Brands, January 2011 – June 2012 [CHART]
The average number of followers boasted by Twitter users that mention top brands grew sharply in the first half of 2012.
Read MoreHow Internet Users Are Changing Their Pay TV Services, May 2012 [CHART]
46% of respondents cancelled one or more premium channels and, to save money, 44% downgraded to a less expensive TV package.
Read MorePre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Read MoreOnline Video Viewership Among Select Industries Worldwide, Q3 2012 [CHART]
Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter.
Read MoreTime Spent With Major Media, 2009-2012 [CHART]
This year, the amount of time US consumers spent using mobile devices will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010.
Read MoreLeading Holiday Shopping Channels, 2011 & 2012 [CHART]
Those intending to make a holiday purchase on the internet climbed to 33% in 2012, up from 25% in 2011, while the percentage of people planning to buy in-store also climbed by two percentage points, to 19%.
Read MorePre-Store Visit Mobile Activities Of Online Holiday Shoppers, 2011 & 2012 [CHART]
About four in 10, said they would use smart phones to search for sales and other specials before entering a store.
Read MoreMobile Gift Buying During The Holidays, 2011 & 2012 [CHART]
eCommerce will continue to siphon business away from traditional brick-and-mortar retailers, with mobile playing a growing role in that evolution.
Read MoreTop Benefits Of Set Email Delivery Times, September 2012 [CHART]
Being able to ensure emails arrived during a specific time window increased engagement.
Read MoreSmart Phone Market Share By OS, September 2012 [CHART]
Android owners accounting for 55% of the market, and iPhone owners about 31%.
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