This infographic by Confused.com takes a look at several of the most familiar breeds of social media zombie.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Top Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]
What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.
Leading Mobile Restaurant Search Activities, June 2012 [CHART]
Looking up location was the No. 1 mobile restaurant search activity among mobile users in the US, followed closely by looking up directions to that location.
Device On Which News Consumers Prefer To See Ads, August 2012 [CHART]
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
Daily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]
Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.
Email Opens By Daypart [INFOGRAPHIC]
To take a more quantitative dive into the question of timing email, GetResponse Email Marketing decided to go into its substantial dataset for some research and produce this infographic.
The Halloween Economy [INFOGRAPHIC]
This infographic from WiseBread looked into Halloween spending, and found that from 2007 to 2012, Americans shelled out an average of $28.65 on costumes.
Social Media & Political Engagement By Generation [CHART]
38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.
Networked & Hyperconnected [PRESENTATION]
Networked and Hyperconnected:The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.
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