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Home » Consumer Behavior Marketing Research

Consumer Behavior Marketing Research

e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.

Social Media Zombies [INFOGRAPHIC]

Social Media Zombies [INFOGRAPHIC]

This infographic by Confused.com takes a look at several of the most familiar breeds of social media zombie.

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October 31, 2012 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Photo Marketing, Social Media Marketing, Visual Communications Tagged With: Facebook, funny, Halloween, Humor, Infographic, Instagram, Pinterest, Twitter, Zombies

Top Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]

What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.

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October 30, 2012 By David Erickson
Filed Under: Consumer Behavior, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Online Reviews Tagged With: Chart, Mobile Apps, Price Comparison, Restaurant Marketing, Smart Phones, Statistics, Tablets

Leading Mobile Restaurant Search Activities, June 2012 [CHART]

Looking up location was the No. 1 mobile restaurant search activity among mobile users in the US, followed closely by looking up directions to that location.

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October 30, 2012 By David Erickson
Filed Under: Consumer Behavior, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Restaurant Marketing, Statistics

Device On Which News Consumers Prefer To See Ads, August 2012 [CHART]

Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.

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October 30, 2012 By David Erickson
Filed Under: Advertising, Consumer Behavior, Display Advertising, Internet Advertising, Media Consumption, Mobile Advertising, Mobile Marketing, Online Behavior, Print Advertising Tagged With: Chart, Consumer Attitides, Media Marketing, News Marketing, Smart Phones, Statistics, Tablets

Daily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]

Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.

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October 30, 2012 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, eCommerce, Email Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: eBooks, eMagazines, eShopping, Magazines, Media, Mobile Gaming, Mobile Social, Movie Marketing, News, Statistics, Table, Tablets

Email Opens By Daypart [INFOGRAPHIC]

To take a more quantitative dive into the question of timing email, GetResponse Email Marketing decided to go into its substantial dataset for some research and produce this infographic.

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October 30, 2012 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Online Behavior Tagged With: Dayparting, Email Behavior, Infographic, Open Rates, Statistics

The Halloween Economy [INFOGRAPHIC]

This infographic from WiseBread looked into Halloween spending, and found that from 2007 to 2012, Americans shelled out an average of $28.65 on costumes.

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October 30, 2012 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Consumer Spending, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Visual Communications Tagged With: Bogging, Costumes, Facebook, Halloween, Halloween Marketing, Holiday Marketing, Infographic, Pets, Pinterest, Search Behavior, Seasonal Marketing, Statistics, Twitter

Social Media & Political Engagement By Generation [CHART]

38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.

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October 30, 2012 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, GI Generation, Millennials, Online Behavior, Silent Generation, Social Media Marketing, Social Sharing Tagged With: Chart, Democrats, Independents, Online Politics, Politics, Republicans, Statistics

Networked & Hyperconnected [PRESENTATION]

Networked and Hyperconnected: The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.

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October 30, 2012 By David Erickson
Filed Under: Baby Boomers, Blog Marketing, Consumer Behavior, Content Marketing, Demographics, Generation X, Generations, GI Generation, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Silent Generation, Social Media Marketing, Technographics, Video Marketing Tagged With: Lee Rainie, Pew Internet & American Life, Presentation, Statistics

Political Text Messaging [TABLE]

19% have sent text messages related to the campaign to friends, family members, or other people that they know and 5% have signed up to receive text messages directly from a candidate or other group involved in the election.

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October 29, 2012 By David Erickson
Filed Under: Consumer Behavior, Demographics, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics Tagged With: Conservatives, Democrats, Independents, Liberals, Mobile Politics, Moderates, Online Politics, Politics, Republicans, Statistics, Table, Text Message Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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