![How Consumers Value Multichannel Retail, September 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/Econsultancy-Consumer-Value-on-Multichannel-Retail-Sept2012-150x150.png)
As smart phone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Preference For Branded Products By Income, September 2012 [CHART]
![Preference For Branded Products By Income, September 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/Nielsen-Preference-for-Branded-Products-by-Income-Sept2012-150x150.png)
Branded products still account for the bulk of consumer packaged goods (CPG) purchases across all income strata.
Job Seekers On Facebook [INFOGRAPHIC]
![Job Seekers On Facebook [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/JobviteJobSeeker-150x150.jpg)
Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.
Tablet Users & Penetration In US, 2010-2015 [CHART]
![Tablet Users & Penetration In US, 2010-2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/141087-150x150.gif)
In the US, tablet users will number 133.5 million by 2015, representing 51.9% of internet users and 41% of the total population.
Mobile Device Use By Canadians By Device, January 2011-August 2012 [TABLE]
![Mobile Device Use By Canadians By Device, January 2011-August 2012 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/145573-150x143.gif)
Tablet adoption grew 400% in Canada in just over a year and a half, for a penetration rate of 15% among internet users, up from 3% in January 2011.
Content Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]
![Content Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/145431-150x150.gif)
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
Technologies That Will Most Affect The Media & Entertainment Industries, 2012 [CHART]
![Technologies That Will Most Affect The Media & Entertainment Industries, 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/145430-150x150.gif)
It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.
Mobile Media Consumption By Income, September 2012 [CHART]
![Mobile Media Consumption By Income, September 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/Nielsen-Mobile-Media-Activities-by-Income-Group-Sept2012-150x150.png)
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
Pre-Shopping Media By Reach, September 2012 [CHART]
![Pre-Shopping Media By Reach, September 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/Arbitron-Strongest-Pre-Shopping-Media-Sept2012-150x150.png)
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Parents’ Grocery Purchase Information Channels [CHART]
![Parents’ Grocery Purchase Information Channels [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/143745-150x150.gif)
Targeting dads is worth the effort since dads really have taken on more of the household shopping—even if it’s not as much as they suppose.
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