Consumer Behavior
Branding Effectiveness From Pre-Roll Video Ads, December 2012 [CHART]
Viewers exposed to a pre-roll video ad demonstrated higher brand awareness and message association than a control group that did not watch the ad.
Read MoreMillennials & Branded Entertainment, December 2012 [CHART]
4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).
Read MoreUS Retail Search Advertising Metrics By Device, November 2012 [CHART]
While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.
Read MoreSmall Businesses & Social Media Use, December 2012 [CHART]
Just 35% of the respondents said they are actively using social media, although 16% are interested in learning how to use social.
Read MoreConsumer Interest In Interactive TV, December 2012 [CHART]
35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.
Read MoreMillennials & Customer Experience Feedback, December 2012 [CHART]
67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.
Read MoreIn-Store vs eShopping Preferences By Demographics, December 2012 [CHART]
59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).
Read MoreCross-Channel Strategy Benefits, December 2012 [CHART]
3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).
Read MoreActions Prompted By Social Ads By Race, December 2012 [CHART]
While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.
Read MoreHow People Prefer To Get Information, December 2012 [CHART]
Across 18 different categories, postal mail is preferred in 15.
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