Best selling marketing author Rohit Bhargava put together this presentation of 2012 presidential campaign imagery to illustrate Obama’s greater “likeability.”
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
US travelers were often using their smart phones for mobile hotel-related searches such as finding things to do nearby or places to eat near their hotel.
US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).
US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider.
Convenience was the top reason US consumers said they would be interested in using a mobile wallet.
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
This infographic by Column Five Media lists the common phobias of creatives.
I am amazed at how people waste time trying to get links from blogs with ham-handed link spam. Here are two recent examples.
14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest.
Mass merchants continue to be the preferred destination for early holiday shoppers.