Of smart phone users who had scanned product information or texted for it, 48% reported that the practice made them feel better about their purchase.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
About three in 10 showrooming customers later made a purchase from the website of the store they had visited, while one-quarter bought the item they sought from a competitor.
A funny comic from PostRocket about what consumers want and do not want from brands on social media.
55% of Pinterest users have engaged with retailers and brands via Pinterest, compared to the 48% of Facebook users that engage retailers or brands on Facebook.
69% of consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.
As of June 2012, nearly half of all check-ins for North American airlines were conducted either online or through a mobile device.
This infographic by Nationwide bank details college students’ spending habits.
Holiday retail sales will grow 4.1% year-over-year to reach $586.1 billion, forecasts the National Retail Federation,
The gross merchandise value for mcommerce in China was RMB11.64 billion ($1.8 billion) in Q2 2012, a staggering 488% year-over-year increase.
Loyalty programs (46%) and early access to sales (45%) were the leading features affluent consumers anticipated a luxury brand mobile app would provide.