To take a more quantitative dive into the question of timing email, GetResponse Email Marketing decided to go into its substantial dataset for some research and produce this infographic.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from WiseBread looked into Halloween spending, and found that from 2007 to 2012, Americans shelled out an average of $28.65 on costumes.
38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.
Networked and Hyperconnected:The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.
Some 27% of registered voters who own a cell phone have used their phone during this election campaign to keep up with news related to the election or politics.
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).
Customers who participate in a brand’s social community are likely to show higher transaction volume in the weeks following whatever spurred their engagement.
4 in 5 mobile device owners (smart phone or tablet) will use their devices to assist them in their holiday shopping.