About two-thirds of smart phone users were more likely to purchase something from a mobile-optimized site, while three-quarters said they were more likely to make a return visit to the site.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Regular moviegoers were significantly more likely to use their smart phones to purchase tickets, check in to a social network or comment about a film online.
About two-thirds of regular moviegoers used the mobile web or an app to help them decide what to see at least some of the time, compared with four in 10 infrequent film watchers.
Mobile devices play key roles for many moviegoers, from helping them research films to letting them watch movie trailers.
Internet users followed more retailers on Pinterest (9.3) than on Twitter (8.5) or Facebook (6.9) in March 2012.
Pinterest launched in March 2010 and by January 2012 was pulling in 10 million unique monthly visitors.
7 in 10 global adults would rather interact with helpful, friendly customer service people than have an efficient, automated sales experience.
While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.
Best selling marketing author Rohit Bhargava put together this presentation of 2012 presidential campaign imagery to illustrate Obama’s greater “likeability.”
US travelers were often using their smart phones for mobile hotel-related searches such as finding things to do nearby or places to eat near their hotel.