About two-thirds of companies using social customer service claim to respond in 4 hours or less, and 26% within a day.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Among online shoppers using Pinterest, 70% said they do so to get inspiration on what to buy – that compares with just 17% of Facebook users who report the same.
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
Almost half of Facebook users say they accidentally clicking on Facebook ads at least some of the time.
An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends.
Some companies do not enforce stringent bring-your-own-data (BYOD) policies for using personal devices to access corporate data.
This year’s average self-reported daily spending was $74, up from $65 in September of last year and $59 the year before that.
Users with between 100,001 and 1 million followers boasted the highest average number of tweets, at almost 15,300.
Just as in 2011, clothing and gift cards lead as the most popular planned gift choices this holiday season.
1 in 10 consumers intend to spend more this holiday season than last.