More than 45% of respondents in North America, including nearly 50% of female respondents, said they trusted television the most for news and information, followed by newspapers and then radio.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
36% of US news consumers (who have consumed any news in the past month) said they had used social media and blogs as a news source in the week prior to a Reuters Institute survey conducted in April and released in July 2012.
Smart Phone users in Germany made a mass exodus from Symbian to Android between Q1 2011 and Q1 2012.
Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
In March 2012, 22% of internet users worldwide said they would buy a brand their friends followed on a social channel like Twitter or Facebook.
Average daily spending in June declined among Americans who earn $90,000 or more, falling 15% to $116, from $136 in May.
Lemon created this infographic that takes a look at the connected consumer and how they behave online.
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
This infographic by Easy Finance compiles numbers about Americans’ Fourth of July celebrations, especially their economic impact.