US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider.
Convenience was the top reason US consumers said they would be interested in using a mobile wallet.
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
This infographic by Column Five Media lists the common phobias of creatives.
I am amazed at how people waste time trying to get links from blogs with ham-handed link spam. Here are two recent examples.
14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest.
Mass merchants continue to be the preferred destination for early holiday shoppers.
More than a quarter said social media had influenced their political opinions.
Social network users claim social content doesn’t influence their political opinions and activity but the evidence is adding up that they are wrong.