eMarketer, which forecasts that the number of social network users in Mexico will reach 30.3 million this year, accounting for 65% of internet users.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Mexico’s social media audience is one that is open to hearing brand messages.
8 in 10 Americans believe that they are more outgoing in-person rather than online.
Three in 10 consumers had decided to purchase from a particular auto dealer based on online feedback from other customers.
69% of car-buying consumers said review sites had an impact on the dealership they visited.
Women are significantly more likely than men to discuss brands on social media sites.
The number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.
Fusework Studios created this infographic based on Buddy Media’s Strategies for Effective Tweeting: A Statistical Review.
32% of cell owners used their mobile devices to find television-related content.
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.