Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
In March 2012, 22% of internet users worldwide said they would buy a brand their friends followed on a social channel like Twitter or Facebook.
Average daily spending in June declined among Americans who earn $90,000 or more, falling 15% to $116, from $136 in May.
Lemon created this infographic that takes a look at the connected consumer and how they behave online.
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
This infographic by Easy Finance compiles numbers about Americans’ Fourth of July celebrations, especially their economic impact.
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
One-third of cord-cutters say they would not re-install services even if the cost of cable was slashed, according to June 2012 survey results from TechBargains.com.
UNC’s Kenan-Flagler Business School and the YEC researched and created this infographic so we can all know just how to manage Millennials.
50% of multichannel retail customers are significantly more profitable than single-channel customers.