Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
15% of Pinterest users reported that they do not use any other social media sites. That number climbed to 23% amongst consumers with income less than 30K.
64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.
Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Creating Shareable Content [PRESENTATION]Rate this post Sharaholic’s Janet Aronica offers four tips for creating shareable content. Read the rest at Sharaholic.
Socialbakers believe the best way to compare social performance is to analyze Engagement Rates, as they argue in this infographic about the engagement metric.
This infographic by Online MBA examines the benefits of a 40 hour work week.