TV Activities Of Online Americans [CHART]Rate this post via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video […]
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Brand Recommendation Frequency [CHART]Rate this post via emarketer.com In January 2012, Zuberance polled that group and found that, in the US, 38% made a recommendation about once a month, and 12% said they did so several times a week. What’s more, 70% recommended at least five products or services a year, and 16% recommended at […]
Brand Advocate Motivations [CHART]Rate this post via emarketer.com Brand advocates are consumers who support specific brands and use in-person and online conversations to share their opinions, recommendations and thoughts about a company’s products and services. And brand advocacy is becoming a critical part of the social media marketing mix. Read the rest at eMarketer.
How Multiscreen Consumers Learn Of New Products & Services [CHART]Rate this post via marketingcharts.com Not surprisingly, the more screens a consumer uses, the more likely he or she is to discover and research products online, versus offline. While 75% of two-screen (2SCRN) consumers list offline sources like word-of-mouth, catalogs and television as their primary way […]
Monthly Average Grocery Spend, 2007-2011 [CHART]Rate this post via marketingcharts.com Grocers and consumer-packaged goods (CPG) manufacturers are still figuring out how to navigate the post-recession economy, but consumers have it down: They are finding any way they can to maximize their monthly spend, according to new research sponsored by MaxPoint Interactive and conducted by BIGInsight. […]
Eye-Tracking Heatmaps [GALLERY]Rate this post via businessinsider.com via businessinsider.com via businessinsider.com Thanks to eye-tracking technology, we can tell where people focus their attention. The results point to fascinating differences between men and women and useful insights into advertising and design. See the rest at Business Insider.
Multitainment Attention By Device [CHART]Rate this post via marketingcharts.com TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like they still give most of their attention to TV, according to a May 2012 study from the Internet Advertising Bureau (IAB). In fact, while simultaneously […]
Motivations To Pay For Online Video [CHART]Rate this post via emarketer.com Findings from a March 2012 study conducted by global management consultant company Accenture offered insight into what online video viewers worldwide were willing to open their wallets for: 35% were willing to pay more for higher-quality video content and the same percentage said they […]
Telephone Survey Response Rates, 1997-2012 [CHART]Rate this post via marketingcharts.com Telephone survey response rates are on a precipitous decline, although telephone surveys that include landlines and cell phones and are weighted to match the demographic composition of the population continue to provide accurate data along most measures, finds the Pew Research Center for the People […]
Content-Related TV Multitasking [CHART]Rate this post via marketingcharts.com Indeed, according to the IAB’s “Screens to the nth,” those using smartphones while watching TV (”smartphone multitaskers”) outpace those using tablets and computers in a number of program-related areas. For instance, they are about twice as likely as tablet multitaskers to text, email, or IM with friends […]