Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.
Consumer Behavior Marketing Research
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There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
Of companies that have been subject to social media criticism, fully 72% rated their preparedness as average or below, with 20% being completely unprepared.
Digital shoppers worldwide rate internet sites as their digital channel of choice for aftersales care, with 72% saying this channel is important or extremely important, according to a July report by Capgemini.
33.9% of Americans have used their mobile phone to make a purchase, a 76% increase from a year ago.
More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).
More than seven in 10 respondents said employees were not using mobile phones as a payment mechanism for travel-related costs.
While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
More than 45% of respondents in North America, including nearly 50% of female respondents, said they trusted television the most for news and information, followed by newspapers and then radio.