Smart Phone Proximity [CHART]Rate this post via marketingcharts.com The vast majority of smartphone appear tethered to their devices, finds a pair of separate studies released in April 2012. According to Arbitron and Edison Research survey results [download page], a whopping 91% of smartphone owners say their device is within arm’s length either always (60%) or […]
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Motivations & Behaviors Of Event Attendees [INFOGRAPHIC]Rate this post via virtualedgeinstitute.com
Mutlitainment: Frequency Of Smart Phone & Television Use In Europe & America [CHART]Rate this post via paidcontent.org In America, some 86 percent of smartphone owners say they use their their phones as a second screen at least some of the time. Among U.S. tablet owners, 26 percent describe their second-screen behavior as fairly avid, checking […]
Multitainment: Frequency Of Tablets & TV Use In Europe & America [CHART]Rate this post via paidcontent.org There’s been avid interest among private equity in TV “check-in” start-ups like GetGlue and Shazam — and this may be one reason why: New research from Nielsen found that 88 percent of U.S. tablet owners use their devices while […]
Millennials Switch Media 27 Times An Hour [STUDY]Rate this post via c-e.com A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show. The study of consumer media habits was commissioned by Time Warner’s’s […]
What Is Pinterest? [INFOGRAPHIC]Rate this post via onlineschools.com
Books Rule But eBooks Rising [CHART]Rate this post via marketingcharts.com The vast majority of adult book readers are reading print books on any given day, but the proportion reading e-books is rising rapidly, reports the [pdf] Pew Internet & American Life Project in an April 2012 study. Comparing results from a June 2010 survey and […]
The Demise Of The Plastic Disc Industry [CHART]Rate this post via emarketer.com According to Screen Digest’s analysis, US audience members consumed 1.4 billion units of online movies in 2011. That is expected to reach 3.4 billion units in 2012. Views of physical movie discs, including retail sales and rentals of VHS, DVD and Blu-ray discs, […]
Online/Offline Shopping For 2012 [CHART]Rate this post via emarketer.com A February 2012 survey by price comparison service PriceGrabber, a part of Experian, found most US online consumers plan to shop this year by combining online, brick-and-mortar and mobile retail channels. Read the rest at eMarketer.
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.