Attitudes By eShoppers Toward Retailers With Convenient Returns [CHART]Rate this post via emarketer.com A clear, lenient return policy can go a long way in building good will with customers who don’t want to feel penalized for returning items. Almost half of shoppers would shop more often with a retailer with a clear return policy, and […]
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Types Of Online Behavior Executives Value [CHART]Rate this post via marketingcharts.com econsultancy-customer-behavior-attitudes-june2012.pngMany executives working at companies with e-commerce or e-business components have only a limited understanding of why people abandon the shopping cart or transaction, according to [download page] a survey released in June 2012 by Econsultancy in association with Tealeaf. As a result, all […]
Shipping Policies & eTailing [CHART]Rate this post via marketingcharts.com Shipping costs are a key aspect of online shopping for consumers, and there is room for e-retailers to improve on this front, according to a June 2012 report from comScore and UPS. The report finds that while comparison shopping, shipping charges are almost as important to […]
Local Business Recommendation Methods, 2011 & 2012 [CHART]Rate this post via marketingcharts.com Word-of-mouth is still the most popular way for consumers to recommend local businesses, though social channels are figuring more into the equation, finds a BrightLocal survey, the results of which were published in June 2012 on Search Engine Land. 77% of the survey […]
Methods Of Customer Engagement [CHART]Rate this post via marketingcharts.com Social media will become one of the dominant customer engagement tools in the next 3-5 years, despite being the least utilized tool for interaction today, according to [download page] an IBM survey of more than 1700 global CEOs released in May 2012. Although only 16% currently […]
Timeparting Social TV [CHART]Rate this post via emarketer.com The study also found that around 41% of respondents were interested in or were already using websites and apps that allowed them to chat with others about TV shows. Of those respondents, 56% said that, if their favorite TV show launched a social TV app, they would […]
TV Activities Of Online Americans [CHART]Rate this post via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video […]
Brand Recommendation Frequency [CHART]Rate this post via emarketer.com In January 2012, Zuberance polled that group and found that, in the US, 38% made a recommendation about once a month, and 12% said they did so several times a week. What’s more, 70% recommended at least five products or services a year, and 16% recommended at […]
Brand Advocate Motivations [CHART]Rate this post via emarketer.com Brand advocates are consumers who support specific brands and use in-person and online conversations to share their opinions, recommendations and thoughts about a company’s products and services. And brand advocacy is becoming a critical part of the social media marketing mix. Read the rest at eMarketer.
How Multiscreen Consumers Learn Of New Products & Services [CHART]Rate this post via marketingcharts.com Not surprisingly, the more screens a consumer uses, the more likely he or she is to discover and research products online, versus offline. While 75% of two-screen (2SCRN) consumers list offline sources like word-of-mouth, catalogs and television as their primary way […]