73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
63% of consumers plan to spend up to $500 on back-to-school shopping this year (up from 48% last year), while a further 20% will spend between $500 and $1000.
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
Of companies that have been subject to social media criticism, fully 72% rated their preparedness as average or below, with 20% being completely unprepared.
Digital shoppers worldwide rate internet sites as their digital channel of choice for aftersales care, with 72% saying this channel is important or extremely important, according to a July report by Capgemini.
33.9% of Americans have used their mobile phone to make a purchase, a 76% increase from a year ago.