For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Digital video ad views continued to grow at a faster pace than video ad views in Q2 (68% vs. 10% year-over-year), per a FreeWheel study released in August 2012.
hold 70% of US disposable income, and buy 49% of total consumer-packaged goods.
Target and Walmart attracted more female shoppers to their mobile websites (65% and 58%, respectively), whereas men favored Best Buy’s mobile site (61%).
During the 2011 holiday season, the top retail apps and websites combined— Amazon, Best Buy, eBay, Target, and Walmart—reached nearly 60% of smart phone owners.
47% of American smart phone owners used a mobile shopping app in June 2012.
Eyetracking heatmaps that overlay these Sunsilk print ads demonstrate that the viewers’ attention focuses on the eyes of the woman in the ad.
Large majorities approaching 90% now use their mobile devices while watching conventional television.
According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.