47% of American smart phone owners used a mobile shopping app in June 2012.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Eyetracking heatmaps that overlay these Sunsilk print ads demonstrate that the viewers’ attention focuses on the eyes of the woman in the ad.
Large majorities approaching 90% now use their mobile devices while watching conventional television.
According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.
The smart phone audience is creeping closer to PC audience levels.
Nielsen says that two-thirds of new mobile phone buyers are opting for smart phones. It’s likely therefore that smart phone ownership will reach at least 60% in the US by the end of Q4.
89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.
Among smart phone owners who have never engaged with mobile ads, a lack of relevance is the top reason why.
Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.
Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities.