Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
70% of private companies are now doing some form of customer outreach through digital avenues, with 67% leveraging social media and mobile devices.
Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues are motivated more by finding the best price than the right product.
While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower.
73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.
63% of consumers plan to spend up to $500 on back-to-school shopping this year (up from 48% last year), while a further 20% will spend between $500 and $1000.
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.