Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
Tablet Users & New Buyers By Generation [CHART]Rate this post via marketingcharts.com 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further […]
Preferred Feedback Channel By Generation [CHART]Rate this post via emarketer.com When Maritz broke its data down among age groups, it found that the type of contact consumers favored to reach companies was closely linked to users’ age. Younger customers were more likely to embrace public feedback on a social network, while older consumers preferred older […]
52% Of Fathers Say They Do The Grocery Shopping [CHART]Rate this post via marketingcharts.com 52% of fathers claim they are primarily responsible for grocery purchasing decisions, with just 10% saying the responsibility belongs fully to someone else, according to [pdf] results from a Cone Communications survey released in June 2012. And while mothers may not […]
Frequency Of Tablet Use At Work [CHART]Rate this post via marketingcharts.com Tablets are increasingly becoming a staple at work for the corporate professional, according to research released in June 2012 by IDG Connect. 71% of the more than 3,000 IT and business professionals responding to the survey said they already own a tablet, with roughly […]
Response Rates For Select Media [CHART]Rate this post via marketingcharts.com Direct mail campaigns benefit from higher response rates than various other channels, finds the Direct Marketing Association (DMA) in a June 2012 study. Comparing rates over time, the report indicates that the response rate for direct mail to an existing customer averages 3.4%, compared to […]
Primary Source Of Political Information, By Gender [CHART]Rate this post via emarketer.com This change makes sense in the context of the results of an April 2012 online survey of US online adults conducted by Burst Media. The poll found that 27.7% of likely voters got their information about candidates and causes primarily on the internet, […]
Location-Based Services Use Frequency [CHART]Rate this post via emarketer.com About one-third of respondents said they had increased their use of such services over the past year, while another third said their use had stayed about the same. Only 10% of those polled had reduced their use of geolocation apps or other products. Read the rest […]
Social Media Users’ Responses To Consumer Experiences [CHART]Rate this post via marketingcharts.com Consumers who have used social media for customer service are more engaged and vocal in speaking about their experiences than the general population, says American Express in May 2012 survey results, and the Allstate survey appears to back this finding up. Further data […]