More than one in 10 men said they were taking advantage of consoles’ internet connectivity by using them as over-the-top devices to stream TV shows and movies.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Men are favoring their computers—and not their televisions—when looking to be entertained.
Flowtown created this infographic to demonstrate why Pinterest is so addictive.
Lab 42 created this infographic to explain the types of technology people use when they travel.
iFrameApps released this infographic to help navigate the Timeline changes to the Facebook brand pages.
The number of unique visitors had dropped over 6 million from where it was just two years ago.
Retailers can expect similar Back-To-School sales figures.
Just like last year, mass merchants are the preferred retailer for back-to-school purchases.
The lower rate of consumers buying bed/bath, dorm, and kitchen products corresponds to the lower proportion of consumers buying products for college students.
Three out of four back-to-school shoppers are purchasing products on behalf of their children, most often being elementary aged children.