Harris Interactive showed that eReader owners tended to buy more books than non-owners. Harris also indicated that eReader owners read more than non-owners.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
In March 2012, 35% of US tablet owners purchased ebooks on their devices.
The US adult ereader user base is poised to grow at double-digit percentages this year and next, but in 2014 and 2015 expansion will slow to the 5% range.
This infographic by Degree Jungle looks at whether or not college is worth the cost.
A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.
Boomers make up one-third (33%) of all online and social media users.
Boomers constitute 44% of the US population, 49% of CPG sales in the US (roughly $230 billion annually), and 40% of wireless subscriber services.
65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.
Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal.
People who sign up for daily deals seem intent on keeping their money local. According to a Q1 2012 survey of US internet users.