22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone.
Consumer Behavior Marketing Research
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HubSpot analyzed nearly 9 million Twitter profiles to produce this graph about the effect a photo has on a social media profile in gaining followers.
One in every five minutes online is spent using social media, a figure that has more than doubled since 2007.
Google+ not only debuted on the index for the first time, but dominated the rankings with a higher customer satisfaction score than YouTube, Pinterest, Twitter, LinkedIn and Facebook.
Ninety-two percent of recruiters tap social networks to find new hires, according to the Jobvite 2012 Social Recruiting survey.
Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.
Users tend to open emails more than once, possibly scanning emails via mobile device before later viewing relevant ones via desktop.
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
Average Facebook brand post engagement rates have skyrocketed over the past year, details Adobe in a July 2012 report.