Consumer Behavior
Most People Will Keep Their Digital Subscriptions Post-Pandemic
35% of Americans accessed a free trial or activated a new subscription for a music, news, fitness or online learning service.
Read MoreApple TV+ Viewers, 2020-2024
eMarketer estimates there will be 18.8 million Apple TV+ viewers by the end of 2020.
Read MoreTrust In Social Media By Channel
According to Business Insider Intelligence’s annual ‘US Digital Trust Survey,’ LinkedIn is the most trusted social platform overall.
Read MoreCable Cord Cutters, 2019-2024
By the end of this year, 31.2 million US households will have cut the cable TV cord in aggregate. And 6.6 million households will cancel their pay TV subscriptions.
Read MoreLinkedIn’s Labor Stress Index
LinkedIn’s Labor Stress Index tracks the degree to which the labor forces within 21 industries are feeling stress.
Read MoreQR Codes
Remember when QR Codes were all the rage? They appear to be making a pandemic-fueled comeback.
Read MoreAppeal Of Post-Purchase Brand Emails
More than half of consumers always (20%) or usually (33%) open emails from brands they use.
Read More2020 Consumer Holiday Shopping Plans
BlackFriday.com and SurveyGizmo surveyed 1,000 American consumers who planned to shop between September and Cyber Monday about their holiday shopping plans.
Read MoreDisney+ Subscribers
The number of Disney+ viewers has blown past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019.
Read MoreRacial Injustice & Brand Trust
It was inevitable that with the rise of neo-fascism in America brands would be forced to take sides and public stands on social issues.
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