According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves.
While mothers were quick to embrace Facebook, their adoption of Instagram and Snapchat is a recent development.
The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US.
A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
While the majority of videos still have a 16:9 aspect ratio, that number is decreasing – in Q1, 70.7% were horizontal, compared to 59.8% in Q2. Vertical videos comprised only 0.6% in Q1 and 0.4% in Q2.
Many people look to social media for their news consumption. This chart shows where.
The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.