Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
Research conducted in the US by PwC in February 2018 found that searching for information, playing music, sending messages and shopping were among the activities conducted by large percentages of voice assistant users.
This infographic from siegemedia illustrates the top 100 non-brand keywords used at Google for the year prior to June 1, 2018.
Amid roiling debates about the impact of screen time on teenagers, roughly half of those ages 13 to 17 are themselves worried they spend too much time on their cellphones.
Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.
The gaming audience continues to expand. In fact, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study. Gamers are spending an average of 11% of their leisure time with video games this year, a figure that has remained largely consistently over the past few years.