Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012.
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About 7.5 million workers – or 5.1% of the workforce – commutes by public transportation on a typical workday. But in some metro areas commuting rates are far higher.
Fully 84% of US households now get some type of internet service at home, up 10% points over the past decade, according to a Leichtman Research Group (LRG) study. While internet service usage is only up a point over the past 5 years, the type of service used is changing.
One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.
And users of such services are expected to skew young. This year, for example, nearly half of voice-enabled digital assistant users will be millennials, eMarketer estimates.
Three in 10 said they would entertain ads via voice assistants if they were simply asked if they wanted to hear one before it played. In addition, 28% were open to ads if they got to choose the brands doing the advertising.
In its first breakout of smartwatch users, eMarketer projects the number of US adult smartwatch users will reach 21.8 million in 2018, up 24.8% over 2017.
According to eMarketer’s latest forecast, the number of adult wearable users in the US will grow 11.9% in 2018.
Pornhub Insights last wrote about pornstar Stormy Daniels’ searches back in January of 2018 shortly after her alleged affair with Donald Trump was revealed. At the time, searches for Stormy Daniels went from a daily average of 2500 to more than 2 million searches in just 5 days!
Almost 8 in 10 podcast listeners ages 18-49 don’t mind ads or sponsors in podcasts they listen to regularly, as they know they support the podcast, per results from a Nielsen study.