Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
The folks who make the Boomerang app looked at email closings in more than 350,000 email threads, and found that certain email closings deliver higher response rates than others.
When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
B2B firms that sell online are getting more sophisticated about their efforts.