Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
New data suggests that females are playing mobile games at a higher frequency than males in the US.
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
This infographic looks at recent projections from PwC and Accenture regarding AI’s economic impact, as well as the industries and countries that will be the most profoundly affected.
Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox.
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.