The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.
As trust and familiarity with sharing economy services continues to grow, so too will the number of users.
US smartphone users are more likely to use voice-enabled technology than those in the rest of the world.
In a reversal from past research consumers are more likely to share good experiences than bad ones.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
Nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.