Consumer Behavior

Consumer Behavior Statistics & Trends

e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.

Daily Video Consumption, 2013-2021 [CHART]

Chart: Daily Video Consumption, 2013-2021

The growing amount of time that people spend on their phones and tablets makes it easier to stream video or play video games in the bathroom. While some advertisers might find this viewing context unsettling, restroom ad specialists have described their viewers as a “captive audience.” Advertisers should think about their campaign goals before they flush away…

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TV Screen Use [CHART]

Chart: TV Screen Use

While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV.

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