TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.
While still far from mass adoption, virtual assistants are becoming more widely used by Americans.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.