Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
Consumer Behavior Marketing Research
e-Strategy Trends’ continually-updated collection of consumer behavior marketing research and trends for marketing, public relations, advertising and strategic communications professionals.
Many people use another device, primarily a smartphone, while simultaneously watching TV.
More than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service.
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.
Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Word-of-mouth continues to be the leading way by which teens & Millennials – as well as the greater population at-large – discover new movies, TV shows or other full-length video content.