Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing. However, the study indicates that the vast majority ignore at least some emails from retailers.
Consumer Behavior Marketing Research
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YouTube and Facebook – the two most popular social media sites in the US – are commonly seen as more consumer-oriented than other, more business-oriented sites such as LinkedIn.
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
The podcast audience is growing, and people are becoming heavier listeners over time.
Total Valentine’s Day spending across the U.S. is expected to be $20.7 billion this year, an increase of 6% over 2018′s $19.6 billion, according to the National Retail Federation.
Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
The average time spent reading an email increased nearly 7% over the past six years.