Online Behavior

e-Strategy Trends’ continually-updated collection of online behavior marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Obstacles On Hospitality/Tourism Websites [CHART]

via emarketer.com According to the survey, 30% of those who visited a site to make a booking—but did not complete one—said price was the reason they stopped shopping. But after price, functionality and site design were among the biggest stumbling blocks for prospective customers. iPerceptions found that 12% of those who did not finalize a…

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Brand Email Actions By UK Consumers [CHART]

via emarketer.com An August 2011 survey by the Direct Marketing Association UK found that almost two-thirds of internet users in the UK would click through from a brand email they found interesting. Another 53% would save the email to refer to at a later date. Read the rest at eMarketer. 0.0 00

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Reasons UK Consumers Unsubscribe [CHART]

via emarketer.com According to February 2012 data from Ipsos, 89% of internet users in Great Britain accessed email in the three months prior to the survey. And SkyIQ found that 66% of UK B2C marketers used email as of September 2011. In order to retain subscribers, however, marketers have to keep their email campaigns sharp.…

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Top US Local Search Categories, Q4 2011 [CHART]

via emarketer.com Automotive repair and service searches also saw a 25% quarter-over-quarter increase in Q4 2011, likely caused by consumers seeking end-of-year discounts from dealerships. Queries for financial services, real estate, and physicians and surgeons rounded out the top search categories at third, fourth and fifth, respectively. Auto parts and supplies ranked ninth. Read the…

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Preferred Screens [CHART]

via emarketer.com Q4 2011 findings from interactive marketing agency Rosetta validated the importance of the traditional online PC experience for researching and purchasing products: 39% of US tablet users said a computer was still the preferred device for shopping for new products and services. Read the rest at eMarketer. 0.0 00

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Attitudes Toward Tablet Shopping [CHART]

via emarketer.com Overall, tablets were found to be an ideal device for researching and vetting product purchases. Half of tablet users in the study said they turned to the device to research products prior to a store visit. The same percentage also strongly agreed the tablet was an ideal tool for researching products prior to…

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Tablet Behavior For Online Shopping [CHART]

via emarketer.com Not surprisingly, desktop and laptop computers are no longer the only means of performing digital research. Findings showed more than 60% of North American consumers researched products or services multiple times a month via a mobile device, pointing to a growing trend among internet users to use various digital devices to inform their…

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Daily Smart Phone App Use, Q1 2011 – Q1 2012 [CHART]

via marketingcharts.com Smartphone owners are spending more time with their applications on a daily basis, and social networking apps are the chief beneficiaries, says Flurry in an April 2012 report. Daily smartphone app consumption rose from an average of 68 minutes in Q1 2011 to 77 minutes in Q1 2012. During that period, time spent…

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