‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
Streaming music is one of the more popular uses of Smart Speakers, per recent research, but what’s the source of the music? As it turns out, a substantial portion of AM/FM radio listeners have increased their consumption of AM/FM radio stations since they obtained a Smart Speaker, according to the latest annual TechSurvey from Jacobs Media.
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?
Americans are spending less time with most major media, with one major exception: smartphones.
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.