Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
Streaming music is one of the more popular uses of Smart Speakers, per recent research, but what’s the source of the music? As it turns out, a substantial portion of AM/FM radio listeners have increased their consumption of AM/FM radio stations since they obtained a Smart Speaker, according to the latest annual TechSurvey from Jacobs Media.
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?
Americans are spending less time with most major media, with one major exception: smartphones.
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.
The popularity of online audio continues to rise. Some 64% of Americans aged 12 and older this year report listening to online audio on a monthly basis, and 89% of those listeners (57% of respondents overall) listen on a weekly basis.
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.