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Media Consumption

e-Strategy Trends’ continually updated collection of media consumption trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Video Game Spectator Sport Spending [CHART]

Chart: Video Game Spectator Sport Spending

While gamers may be seen as easy targets for ridicule, the gaming industry is nothing to scoff at with 2018 revenues reported at more than $43 billion. Millennials, in particular, are big gamers with a new study by Nielsen reporting that two-thirds of US Millennials play video games every month.

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Video Impressions By Device [CHART]

Chart: Video Impressions By Device

Connected TV devices continue to account for the largest share of video ad impressions. Smartphones, which only a year earlier had accounted for the largest percentage of impressions, are steadily declining in share, cannibalized by connected TV devices.

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Media Consumption By Device Age Range [CHART]

Chart: Media Consumption By Device & Age-Range

According to Q3 2018 research from Nielsen, US consumers ages 35 to 49 spend nearly the same amount of time with old media like live and timeshifted TV and radio, as with their digital devices by accessing apps and the web on a smartphones or tablet.

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Weekly Commercial Message Consumption Frequency [CHART]

Chart: Weekly Commercial Message Consumption Frequency

While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A survey of more than 1,000 US consumers from Periscope by McKinsey shares some insights on personalized messages and what consumers think of them.

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