Media Consumption

e-Strategy Trends’ continually updated collection of media consumption trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Entertainment Subscriptions By Generation [CHART]

Chart: US Entertainment Subscriptions By Generation

The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional TV.

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Daily Video Consumption, 2013-2021 [CHART]

Chart: Daily Video Consumption, 2013-2021

The growing amount of time that people spend on their phones and tablets makes it easier to stream video or play video games in the bathroom. While some advertisers might find this viewing context unsettling, restroom ad specialists have described their viewers as a “captive audience.” Advertisers should think about their campaign goals before they flush away…

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TV Screen Use [CHART]

Chart: TV Screen Use

While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV.

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US Sports Viewers By League [CHART]

Chart: US Sports Viewers By League

The US esports audience isn’t likely to reach Super Bowl proportions any time soon, but with viewer numbers expected to top 46 million in 2023, per eMarketer’s latest forecast, this is a large and growing segment of the sports entertainment ecosystem.

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