Total Valentine’s Day spending across the U.S. is expected to be $20.7 billion this year, an increase of 6% over 2018′s $19.6 billion, according to the National Retail Federation.
Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.
The increased usage of streaming video services like Netflix or Amazon Prime Video combined with a lower barrier of entry has led to a rapid uptake in smart TV ownership.
This infographic from Ranch View Floral illustrates consumer spending behavior on flowers for Valentine’s Day.
For the first time the three most-owned devices in US households are screen devices, says the Consumer Technology Association.
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.
Mobile commerce has grown to represent 23% of all digital commerce dollars in the US in Q3 2017. That’s up from 20% share in the year-earlier period, as mobile commerce growth (+40% year-over-year) continues to far outpace desktop e-commerce spending increases (+17%).