In an April 2018 survey by ThinkNow Research, 40% of US mobile app users said apps were Very Important in their daily life. Millennials were slightly more likely to feel this way, though not by much.
Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data, and this has left many CMOs in agony.
Worldwide, 46% of consumers don’t believe (or are unsure) that businesses sell their personal data, but 43% of businesses overall said they engage in this practice.
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
Amid roiling debates about the impact of screen time on teenagers, roughly half of those ages 13 to 17 are themselves worried they spend too much time on their cellphones.
Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That’s according to a report from Namogoo, which surveyed almost 1,400 online shoppers in the US on the factors that make and break the e-commerce experience.
Is mobile gaming a relaxing pastime? Nearly 40% of players think so, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they’re in a relaxed mood.