e-Strategy Trends’ continually updated collection of consumer attitudes trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Some 83% of US adults report being familiar with at least one sharing economy service used for traveling, such as AirbnB, Lyft, or HomeAway, according to a report from Ipsos and Allianz Global Assistance.Read More
More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.Read More
Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985.Read More
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.Read More